A documentary about the cut flowers market is due to be screened on Channel Four at 8pm on Monday (5 September).

Over the past year, the Flower Council of Holland has been assisting Films of Record with access to the industry for the documentary, which was commissioned by Channel 4.

They helped the film maker to gain access to the Royal FloraHolland Auctions Houses in Holland, traders, wholesalers, made market introductions, and recommended industry experts within the sector (both UK and European-based).

The organisation also used used consumer-facing brand, Funnyhowflowersdothat.co.uk, to offer a big UK relevant event for their programme to really help the industry shine. This was done through a larger-than-life floral installation outside the National Gallery in Trafalgar Square in June, in support of the gallery’s Dutch Flowers exhibition, using 26,430 live flowers (see picture above)

Films of Record followed the Flower Council team for three days in a row to capture the making of the display, and footage is expected to be included in the final documentary.