In This Issue
Pennells Garden Centre to continue rapid growth after securing fresh cash injection
GTN’s The Greatest Christmas Awards judges start to choose the winners
Mild December caps record year for sales
Wyevale Garden Centres plan to launch e-commerce website next Spring
Top garden centres sign up for 24 hour ‘Plant-athon’
G Plants set to ‘Bee Friends’ with BeeMat
Gardman help retailers create an eye-catching hanging basket display
Surprise proposal by Santa at Squire's in Windsor
Show Your Colours Award IPM 2016: Plants as a source of emotion and perception
LC Packaging acquires Geerings Horticulture Products
Voting postcards and posters for in-store voting - The Greatest Christmas Garden Centre Team
Vote for your Greatest Christmas Supplier of the Year
Book your tickets for GTN’s Greatest Christmas Party
Sales Agent - South Wales/West Midlands
Horticultural Trainer - Epsom, Surrey
Bedding Department Head - West Horsley
Plant Area Manager - Surrey
Key Accounts Manager – Outdoor Living
Bedding Department Head - Twickenham
Garden Centre Sundries Team Leader
Head of Sales
Nursery Production/Growing/Technical Manager
Bedding Department Head - Stanmore
Field Sales Support (Vivid Arts Ltd) - ideal location East / South Manchester with access to M60
Garden Centre/Horticultural Manager/Plantarea Manager
Contracts Manager Leeds Area
There’s Christmas cheer from peak houseplant sales
GCA members reminded to enter the Worrall Cup
Have Santa hats gone out of fashion this Christmas?
Outback grows its garden centre sales team
Host of new products from Wildlife World at Spring Fair 2016
Mild weather will continue growth into 2016
Gardeners improved their outdoor spaces in November
Leading firms support Healthy Profits Roadshow
SHOWA gardening gloves awarded a Which? Best Buy
Get ready for the HTA's Plant of the Moment
Big Business entrepreneur and Joy of Plants join HTA Technology Conference Programme
Stewart Garden shares grow your own potato know-how
Grow Your Own still on the rise as seed firm reports strongest ever start to retail year
Get your own copy of GTN Xtra
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
Situations Vacant
Sales Agent - South Wales/West Midlands
 
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Horticultural Trainer - Epsom, Surrey
£17,750 + excellent benefits
 
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Bedding Department Head - West Horsley
Competitive salary
 
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Plant Area Manager - Surrey
Competitive Salary
 
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Key Accounts Manager – Outdoor Living
Substantial basic salary, bonus scheme & company car
Read more»
Bedding Department Head - Twickenham
Competitive Salary
 
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Garden Centre Sundries Team Leader
Salary: To attract the best
Read more»
Head of Sales
£40,000 + OTE (up to £60,000)
 
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Nursery Production/Growing/Technical Manager
Salary: £25,000 - £32,000
Read more»
Bedding Department Head - Stanmore
Competitive Salary
 
Read more»
Field Sales Support (Vivid Arts Ltd) - ideal location East / South Manchester with access to M60
OTE £24k
Read more»
Garden Centre/Horticultural Manager/Plantarea Manager
Salary: £18,000 - £24,000
Read more»
Contracts Manager Leeds Area
Salary: £28,000 - £35,000
Read more»
Send us your news and great ideas

Contact us with your news.  Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700


GTN's The Greatest Christmas Awards 2105
are sponsored by:





















Book your tickets for GTN's Greatest Christmas Party on Sunday January 10th 2016 here


Show Your Colours Award IPM 2016: Plants as a source of emotion and perception



The Show Your Colours Award IPM 2016 will be presented at the 2016 Internationale Pflanzen Messe (IPM) trade fair in Essen, Germany. All the IPM participants were invited to submit a plant and its background story. Thirteen plants and/or concepts will be competing for the award...

Emotion and perception

Buying plants often goes hand in hand with emotion and perception. At the sales outlet, they tend to be impulse buys which are guided by emotion. For this reason, it is important to attract the attention of the customer at the moment of purchase.

The Show Your Colours Award IPM 2016 responds to the emotion generated by the plant by means of the familiar emoticons: the yellow faces on our smartphones, tablets etc. which highlight how we are feeling and lend extra emphasis to our story. These emoticons have therefore been added to the communication about the plants, to capture the attention of the customers to an even greater extent. Together with a brief description of the plant, this provides an extra impetus at the sales outlet.

Show Your Colours Award IPM 2016

In alphabetical order, the thirteen plants/concepts which are competing for the Show Your Colours Award IPM 2016 are as follows:

Buxus sempervirens BUXUS JEANS OF GARDEN, Chamaecyparis pisifera 'Blue Moon', Fascicularia bicolor GARDEN BROMELIA, Gaultheria procumbens GAULTIER PEARL (‘SPECGP11’), Hebe GOLDEN ANNIVERSARY ('Lowag'), Hibiscus syriacus in varieties, Hydrangea macrophylla hybride, Hydrangea macrophylla MAGICAL in varieties, Loropetalum chinense EVER RED (‘Chang Nian Hong’), Paeonia RICH AND SPARKLING (Itoh Group) in varieties, Ribes/Rubus/Vaccinium in 100% organic cardboard pot, Skimmia japonica DWARF Series, Viburnum plicatum KILIMANDJARO SUNRISE (‘JWW5’).

Judging

Before the fair, people can vote for the twelve nominees online. From week 2 (11 January 2016), the websites www.IPM-essen.de and www.bizzcommunications.nl will have links which lead directly to the poll. At the fair, visitors can also vote using tokens until the end of Thursday morning at the BIZZ Holland stand and at the East entrance to the fair. On Thursday afternoon, the plants and their stories will be judged by an expert jury consisting of Michel Verbeek from Flora Holland, Sytse Berends Blunt Communicatieadvies|Peak Retail, Werner Oschek, trade journalist from various German trade journals and Oliver P. Kuhrt from Messe Essen, together with a mystery member. The verdict of the jury, together with the votes received via the poll and the tokens, will ultimately produce one winner. The award ceremony will take place at around 3.30 pm on the afternoon of Thursday 28 January, on the BIZZ Holland stand (stand number 12A13).

The Show Your Colours Award IPM 2016 is a collaboration between the organisers of IPM and BIZZ Communications.  

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