As we move into February, gardeners and garden centres are all looking forward to some better weather so they can get out on their plots to get growing. GTN Bestsellers reports sales increasing by 25% duing the last week of January and with the weather improving during the first week of February perhaps we’ll get back to sales that are on parity with last year.
As the vaccination programme progresses and the rate of new cases drops people could be starting to plan for the spring and the summer when they will undoubetdly be wanting to use their garden spaces for allowed outdoor gatherings with family and friends.
With that in mind, how will your garden centre merchandising encourage customers to: “Decorate your garden with new plants for a joyous summer with friends and family?” How many ideas can you link plant sales to garden decoration? And how many other sales can roll on from decorating with new plants?
Email your thoughts to: trevor@pottingshedpress.co.uk
GTN Bestsellers Top 50 sales volumes compared to the same week last year: week 4
- Garden Products Top 50 – down 41%
- Growing Media Top 50 – down 66%
- Veg-2-Gro Top 50 – down 40%
- Wild Bird & Wildlife Top 50 – down 30%
GTN Bestsellers All Sales volumes compared to the same week last year: week 4
- All Plants with Barcode Index – down 30%
- All Items with Barcode Index – down 56%
See the full GTN Bestsellers Top 50 charts, compiled from garden centre Epos data every week, with a year's subscription to the printed newsletter for only £145.00 using this link.
