In This Issue
Smart Garden to buy Chapelwood from Scotts
No wild claims from Smart, just looking after existing customers and aiming to re-capture the affection for Chapelwood
Sale of Bayer Garden to French firm completes on Tuesday
Flopro's ‘Shop within Shop’ is a real success
Autumn activity in the garden drives up sales
New Broadway Lean-To Greenhouse adds to Eden’s Zero Threshold™ success
Managing Director wanted at Glendale Horticulture
Two new perennial plant brands launched in drive for market growth
Johnsons Lawn Seed gets recharged at Glee 2016
Impact of Brexit, the shopper journey and the future of retail all on the agenda at HTA Garden Futures Conference
Klondyke's new delivery vehicles get new design
Simon King venture is a winner for Wildlife World
Two New Training Initiatives to Help Managers Develop Themselves and Their Skills
Wyevale looks to sell Windlesham centre for housing
Managing Director
Nursery Growing Supervisor
Garden Sundries Retail Manager (West Midlands)
Horticultural / Plantarea Manager (Berkshire)
Get your own copy of GTN Xtra
Houseplant care & lighting dominate as we move into the Autumn Lawncare season
Onions and fruit hold off green winter veg sales
Garden changes fuel top soil sales
Top 50 plant sales continue to grow
Team of 19 horticulturists have raised over £30,000 for Perennial
Garden centres battle against 'unfair business rates'
Kent & Stowe – Know Your Soil – excels at Glee
Glee New Product Awards - Full list of winners
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
GTN's Greatest Awards 2016
Situations Vacant
Managing Director
Salary: To attract the best
Read more»
Nursery Growing Supervisor
Salary: £20,000 - £25,000
Read more»
Garden Sundries Retail Manager (West Midlands)
Salary: £18,000 - £22,000
Read more»
Horticultural / Plantarea Manager (Berkshire)
Salary: £18,000 - £22,000
Read more»
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Flopro's ‘Shop within Shop’ is a real success

Flopro was the outright winner of the Best Point of Sale category in the 2016 GIMA Awards for their innovative Flopro Gun display with the judges commenting “There is no other watering brand displaying their products in this way."

Fast forward to GIee 2016 and they stunned the market when they revealed their revolutionary Flopro ‘Shop within Shop’ concept.

With such a huge catalogue of innovative watering products to display, the Flopro marketing team recognised that existing, conventional display methods were completely out of date to communicate this new state of the art range.

The brief given to their designers was to develop a stand-alone ‘shop within shop’ which would bring theatre to the category, stopping customers in their tracks by providing the focal point for all gardeners’ watering requirements. The units are modular with merchandising solutions to accommodate outlets of all shapes and sizes.

The concept was so successful that the first customer was signed up within an hour of Glee opening.

Natalie Searle, Marketing Manager commented: “Flopro is a real success story, launched in 2013, the range now covers the complete watering category through hoses and accessories, reels and carts, guns and sprinklers plus connectors and nozzles.

"Also brand new for 2017 are three ‘Plug & Go’ irrigation kits which are simple to install requiring no tools and which save up to 70% of water compared to hand watering.”

Flopro products are manufactured in Europe using the finest materials with guarantees on all hoses, auto reels and the Elite range.

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