In This Issue
The Peat Issue - Moving to a Peat Free future. Read GTN's May/June 2021 issue on-line now
UK-first for Dobbies as garden centre chain launches own brand peat-free compost with added John Innes
Perrywood Sudbury granted planning permission to build £8-10m garden centre
New alliance for Franchi and Mr Fothergill’s Seeds
GIMA Charity Golf Day welcomes the industry back with a day of sunshine and friendly competition
GIMA Golf Day Photo Exclusive
30% growth in first week of June bucks trends of past years
HRH The Prince of Wales visits Bloomin Amazing
Plants are the stars of Summer 2021
Squire's: An 85-year love affair with gardening
New garden wellies set to ignite year-round sales
BBC Gardeners’ World’s Spring Fair is a sell-out
Online Marketplace kickstarts digital wholesale trading with over 4,500 products
Gardeners offered chance to make solar-powered water feature or pond fountain without electricity
Horticulture industry backs moves to reform packaging producer responsibility system
Dorset LEP invest in Stewarts Agritech Glasshouse
Farplants launch Garden your way to Wellbeing
Bio-based building materials to be introduced at Chelsea
Petite rose from Whartons is a genuine innovation
Enhance the shopping experience and prepare for Natasha’s Law
Get your own copy of GTN Xtra
Garden Product sales set new rules
Gardeners Delight for Veg-2-Gro sales
June starts with double bubble for compost
Hot weather further stints Wild Bird Care sales
Inside Horticulture: a new magazine to inform and inspire the garden industry in 2021 and beyond
The best of last week's
Tong gets go-ahead to build £14m garden centre
Work on new centre set to start in mid-July
Shed prices set to soar
Private equity group acquires leading garden product firm
Man arrested after burglary at garden centre
Barton Grange Christmas 2020 - Exclusive GTN Xtra Photo Tour
Squires Badshot Lea - Christmas 2020
Perrywood at Christmas 2020 - with correct photo gallery now...
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
Vital Pet Group to exclusively stock leading organic pet food range Yarrah
Expanding pet treat business grows into new premises after surge in demand
Sandringham estate launches Royal dog accessory range
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New garden wellies set to ignite year-round sales

 

A new name in wellington boots is helping to drive year-round sales, whilst also showcasing new material innovation to mix up the gardener’s favourite footwear category. Introducing Leon Boots Co Ltd – the name behind the all-new ‘revolutionary’ ULTRALIGHT garden ankle boot, the lightest and most comfortable wellington boot to ever hit the UK market. 

 

Every garden retailer will recognise the value of stocking wellington boots. Whether established gardeners, hobbyists or just for those consumers that want footwear that withstands days spent outside, wellington boots are a long-term proven seller. However, with several established brands largely monopolising the market, consumers are often left with little choice, faced with the same colours and designs. Until now that is.

 

Leon Boots Co., has been created to shake up the wellington boot category, bringing new colours, designs and unique characteristics to help drive year-round sales and maximising vital gifting potential. To date, the Leon Boots Co. offering has found its home within forty UK garden centres, with further expansion earmarked following the launch of the new garden ankle boot collection.

 

Drawing on over a decade of expertise within the outdoor footwear sector, Leon Boots Co. has brought to market a material which enables the company to create ULTRALIGHT wellington boots that are up to 65% lighter than traditional boots. Manufactured from award-winning, injection moulded EVA/TRC polymer, a pair of Leon Boots Co. boots can weigh as little as 219g – that’s the same weight as an adult hamster! 

 

Lightweight doesn’t mean a compromise on functionality, however. Leon Boots Co. proudly boast a wide range of features which offer longevity for users including full insulated working against temperatures as low as minus 30°C, split and crack resistant, 100% waterproof, and featuring a removable and washable sock liner. The lightweight ergonomic design also allows for exceptional comfort and support, making the boots suitable for long-term wear and happy feet.

 

New-for-2021 Garden Ankle Boots

As the name suggests the new garden ankle boot is a shorter length and features an easy to pull on design thanks to the incorporated hand grips, whilst the removable sock liner offers a stylish contrast. Available in traditional green, as well as black, fuchsia, red and yellow, and with an RRP of just £29.99, these are boots designed to drive impulse sales and increase the gifting potential of the footwear category.

 

In addition to the all-new garden ankle boots, the Leon Boot Co. also offers a longer length Explorer (unisex style available in black and green - RRP £49.95),  Montana (ladies style available in navy and green - RRP £39.95) and the Froggy range for children (available in pink and blue - RRP £22.95).

 

Merchandising support from Leon Boots Co.

Recognising that footwear can often be a space hungry product range, not to mention the fact that displays can quickly become unruly thanks to customers keen to find their right fit, the team at Leon Boot Co. has launched its products boxed, supported with dedicated displays stands to minimise shelf space required. The display units also enable the stock to be flexibly located around the store, helping to improve cross merchandising potential and ultimately driving up the average basket spend.

 

Each of the three displays available take up just 0.25m2, and can include 10 pair of kid’s Froggy boots, or six to eight pairs of the new garden ankle boots or unisex styles. These display units can be ordered directly with carriage paid (for 15 mixed styles), making them a quick and easy solution for retailers wanting to increase their footwear offering. 

 

Kevin Burgess, UK Director at Leon Boots Co., said: “We are an exceptionally proud family business that is passionate about bringing to market products that challenge the norm and delight consumers, and we truly believe that our new garden ankle boot will open up new sales opportunities for retailers. The price point – up to 60% cheaper than the leading brands – will make our range much more accessible to shoppers and will open up the gifting potential of this popular footwear style. More than this, retailers can also arm themselves with some great customer communication fodder. It’s not until you touch, feel and wear the boots that you really understand just how light they really are. This is something that retailers can generate conversation about, inviting customers to come try them for themselves. It’s a unique talking point, and one we know works. We’re excited for more garden centres to join in!”

 

Find out more

To find out more about the Leon Boot Co. please visit www.lbcboots.com. Retailers interested in stocking the product offering are invited to email kevin@leonbootsco.com or charlie@leonbootsco.com

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