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Breaking News: Roger Mclaughlan set to leave as Wyevale GC announces management changes
Noma celebrate 80 years in glitzy style
GTN Bestsellers reveal the Top 100 Christmas products for 2018
Eco friendly? TMD has it in the bag
CSY’s EPOS helps In-Excess migrate from Wyevale
Greenfingers plans for a Bumper 20th Anniversary Year
Johnsons Lawn Seed on BBC news
Charles Taylor launching new retail brochure at Glee at Spring Fair
Daffodil Day to kick off Taylors Bulbs centenary
Smart to unveil extended Christmas collection at Harrogate
High-quality stock from Johnsons spruces up award-winning developments
11 plants to vie for 'added value' crown at IPM Essen
Don't wait for spring to promote slug controls
Haskins issues advice on achieving year-round colour
Get your own copy of GTN Xtra
Jobs created by garden centre expansion
T&M adopts SmartPlant button for online purchases
Caulders choose ACR EPOS for tills upgrade
Decco appoints Andy Macmillan as Perth manager
Keep lawns fed for longer this Spring
Exclusively Shows return to London in June
Party for Perennial launches 180th anniversary celebrations
More nest boxes needed - National Nest Box Week 2019 is nearly here!
The best of last week's
Garden centre calls time on award-winning grotto
Records broken as garden centres report on Christmas trading
Dobbies records strong Christmas performance
Real reindeer success at Planters despite protests
Evergreen Garden Care strengthens commercial team
Bestsellers Top 50 charts every week
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All the latest news from the world of garden centre catering
Work begins on transformation of Notcutts Ditchling
Casual Dining unveils its biggest ever Keynote line-up
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T&M adopts SmartPlant button for online purchases

Thompson & Morgan, the UK’s largest horticultural mail order company, has made its business ‘smarter’ by digitising its plant range and follow-up after care.

 

Each online plant purchase made via Thompson & Morgan’s website will soon be accompanied by the newly developed SmartPlant ‘button’. One click and a customer will receive automated monthly care reminders and a wealth of information and expert support from the SmartPlant app.

 

This significant partnership sees the awarding-winning SmartPlant app extending Thompson & Morgan’s customers’ experience beyond each purchase; giving access to enhanced plant descriptions and hundreds of horticultural experts around the clock, as well as ongoing plant care instructions via push notifications.

 

Customers can simply click on the SmartPlant ‘button’ on their online order confirmation to activate their personal SmartPlant account, automatically adding their new plant purchase. This notable feature adds value to online plant sales and gives consumers additional confidence in caring for their plants and an enhanced user experience beyond their purchase.

 

Thompson & Morgan will be able to offer discounts and promotions to accompany monthly care notifications via the SmartPlant app, further improving customer retention and sales. SmartPlant offers unprecedented insights into consumer preferences and buying patterns.

 

George Williams, CEO of SmartPlant, said the partnership represented a massive step for SmartPlant and for the industry as a whole. “We want to give customers access to free, automated and simple plant care through our app and open horticulture up to a new generation of plant buyers whilst digitising care info for experienced plant owners."

 

Chris Wright, Thompson & Morgan’s commercial director, said: “At Thompson & Morgan, we’re always keen to find ways to offer our customers an even better gardening experience, so it is a natural move for us to embrace this fantastic technology in today’s digitised world”.

 

For more information about SmartPlant, use this link

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