In This Issue
Town & Country is sold to EP Barrus
La Hacienda sold to US company looking to expand in the UK
Garden retailers sign up to industry Xylella statement
Haskins and Squires reign supreme in South Thames
Webbs and Fairways star in Midlands GCA Awards
On trend Garden Screens from Grange
Sunshine and Perrywood glow in North Thames
Time for a summer celebration?
Rising Stars 2017 - The final 12
Suppliers sign up for Retail Lab @ Glee
Team Bonningtons Conquers the Alps
‘Anniversary Splendour’ is winning name for new Notcutts rose
Glee 2017: keynote speaker confirmed as award-winning garden journalist Nick Bailey
Woodlodge to skydive for Greenfingers!
Hartley Botanic reveals new Octagonal Glasshouse at RHS Hyde Hall
Nematodes are so easy to use, all it takes is a good watering!
Fryer’s come up Roses at 2017 RHS Shows
Get your own copy of GTN Xtra
Concept store becomes EFSA TrendZone at spoga+gafa
Growing support sales
Andy Smith becomes Group Head of Purchasing at Klondyke
Primary School scoops Wilkinson Sword Award
Taylors grab 50% of Veg 2 Gro sales
Wyevale Nurseries’ staff join 30 years’ service club
Summer colour and houseplants up
Xylella fastidiosa - a threat to the U.K. Horticulture industry
Garden improvement grows soils
Hillmount BBQ Academy teaches the next generation of customers
New senior leadership at the Coleman EMEA Group
It’s the year of pets at Glee 2017
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
Fryers respond to standards issue in Rosary Restaurant
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Concept store becomes EFSA TrendZone at spoga+gafa

After 4 successful editions of the EFSA Concept Store at the Spoga Gafa Fair in Cologne, EFSA has decided that the time has come for a new formula. During the forthcoming Spoga Gafa Fair, to be held from 3 to 5 September 2017, EFSA will launch the "EFSA TrendZone" .


The Haan Group, which is once again in charge of the completely renewed concept, speaks about a crisp new interpretation.


"EFSA has developed from trends, however meanwhile this organization is active and involved in so much more. For Spoga Gafa 2017 we have chosen to really turn the trends back on track” states Laurens Doesborgh, commercial director at De Haan Group.

"We want to give a good impression of the trends for spring/summer 2018, with matching catchy colours and materials. In addition, we also want to involve the entrepreneurs in how to translate these trends for their company and consequently for their customers”.

Solution-oriented presentation is something that The Haan Group often has brought to the attention of entrepreneurs.

 "We believe in the power of a good presentation, but always in combination with conversion. You have to be aware of the fact that customers do not come to a garden centre just to see what the trend is but actually want to purchase something.  However, sometimes the goal gets lost:  A very nice presentation but no business, or (too) much products for doing business but no attractive presentation. We want to show concrete examples for challenging integrated solutions to enhance business”. 


As for the interpretation of the trends:  De Haan Group works closely together with Dedicated People. They explain trends in a clear way and describe how they arise and can be translated into product collections. This, combined with concrete in-store presentation solutions, will make sure you do not want to miss the EFSA TrendZone!


During Spoga Gafa you will find EFSA with the TrendZone at their usual location in Hall 10.

See pictures from the EFSA Concept Store at Spoga+gafa 2016 below


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Spoga+gafa 16 060916_GTN072.jpg
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