Three more garden centres have joined Choice Marketing. Highfield Garden World (Whitminster) joined from the 1 July, while existing member Blackbrooks of Sedlescombe has added its new garden centres at Hastings and Lower Dicker.
It brings the total number of Choice centres to 45, with a group retail turnover in excess of £135m.
Michelle de Lavis-Trafford, CEO of Choice Marketing said “We are delighted to welcome Highfield Garden World to the group. They are a highly significant garden centre in the West Country, and are sure to make a major contribution to the organisation. We are also delighted with the acquisitions from Blackbrooks which can further share the benefits that Choice Marketing can bring”.
Choice also announced it has put its marketing in the hands of a new agency, Encompass, a significant move for the group. “As the group continues to expand, we felt it was time to look for a larger professional marketing agency who could develop our members’ marketing further and bring us new services and initiatives,” de Lavis Trafford said. “We have found the perfect solution with Encompass, whose client base includes some leading high-street retailers and other large businesses”.
Choice Marketing was established in 2002 with 10 independent garden centres as a buying and marketing organisation whose members benefit from cost effective professional marketing and enhanced purchasing power. The group has become a major player within the industry. “We are rapidly heading towards 50 members, at which point we will take a break from active recruitment whilst we consolidate our new membership”, the CEO added.
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