Shoppers keen to stock up on essential condiments and festive staples have seen them flocking to discount retail group QD which includes QD – QualityDiscounts.com stores and Cherry Lane Garden Centres. The retailer, which owns Cherry Lane Bradmore, has announced its top three best-selling grocery products.

Sales of ketchup are up a massive 105% on 2022, with the most sales seen in QD’s stores in Hadleigh, Dereham, Peterborough, Melton Mowbray and its Cherry Lane Garden Centre in Tickhill.

Mayonnaise is QD’s second most popular condiment with shoppers, achieving a sales increase of 20% on last year. The top stores for sales were all QDs, located in Peterborough, Dereham, Gorleston and Hadleigh.

Sales of both ketchup and mayo have ramped up during the festive period as consumers stock up to have a dollop with their Christmas dinner and leftovers.

Also among the best sellers is festive staple mincemeat. Sales are up across the QD Group by 25% on 2022. The top selling stores for mincemeat are all Cherry Lane Garden Centres, located in Bradmore (Nottinghamshire), Pulham Market (Norfolk) and Tickhill (Yorkshire).

Interestingly, Lathams, the QD-owned discount store on the Norfolk Broads which is popular with locals and holidaymakers alike, came top for sales of both ketchup and mayonnaise and second in sales of mincemeat.

QD has placed a firm focus on extending its value guaranteed proposition this year, offering consumers great savings on key essentials such as branded condiments, washing detergent and store cupboard staples.

Nisha Collins, brand and marketing manager for QD, said: “While we’re all feeling the pinch of the cost of living crisis, it’s clear that consumers are keen to keep essential condiments on the table and they’re looking to our stores to help them do this. The East of England definitely seems to be the sauciest for sales, with Potter Heigham taking top position for both ketchup and mayo, and Bradmore in Nottinghamshire top of the pops for mincemeat sales. Consumers have enough on their plates at the moment so we’re pleased to be doing our bit to help them continue to enjoy their favourites at great value prices.”

Established in 1985, the QD Group comprises QD – QualityDiscounts.com stores, Cherry Lane Garden Centres, Lathams of Potter Heigham and Thing-Me-Bobs.