In This Issue
Grovewell grows to four with Hamstreet from Wyevale
Recently sold Wyevale Garden Centre to be renamed
Wyevale Wellingborough to become Landscaping Centre
Plans to knock down another former Wyevale centre and build homes is blocked
Record Christmas week sets the scene
Dobbies grows sales following management shake up
King to step back from full-time Terra Firma role
First glimpse of industry leading campaign
Glee at Spring Fair exhibitors reveal plans for 2019 event
SBM Life Science markets Green Velvet grass seed brand
Dean’s Garden Centre celebrate their 50th Anniversary
RHS partners Heathcote & Ivory for beauty products
Horticultural company delivers Christmas trees to North West vibrant destination
International horticulture firms work to tackle plastic waste
Marketing Manager
Get your own copy of GTN Xtra
Robins rock the GTN Bestsellers chart
All time record for Christmas sales
Growing media sales drop off in November
Autumn plant sales equal with last year
Wild bird care sales suffer in mild winter
Help Perennial share some goodwill this Christmas
Millennials drive Plantpak Terrariums growth
Second edition of Garden Trials and Trade on 11-13 June 2019
The best of last week's
Wyevale sells Enfield…who will be next? Now we have the answer
Breaking News: Wyevale Garden Centres agrees sale of Wellingborough and Wolds View
GCA reveals Christmas competition winners
Ransomware attack at Blue Diamond - Customer data not affected
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
Perrywood wins gold in FreeFrom Eating Out Awards
Casual Dining expands its menu, with a record 220 exhibitors for 2019
Commercial Kitchen 2019 plans for biggest show yet
Situations Vacant
Marketing Manager
Location flexible. c£50,000 a year plus package
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Marketing Manager
Location flexible. c£50,000 a year plus package

The Leisure and Outdoor Furniture Association (LOFA) is looking for an experienced and talented Marketing Manager seeking the next step to advance their career.


Working as part of the core team, the role of Marketing Manager is, primarily, to create and implement a marketing plan, developing tactical campaigns to support sales, strategic and operational goals using an omnichannel approach across websites, social media, email marketing, third-party partners, online advertising and analytics platforms.


Working as part of a core team, reporting directly to the Chairman and co-directors.


Experience with Garden and Outdoor or related market preferred.


Key Responsibilities

First point of contact for all LOFA office duties including:

  • Daily administration of the association.
  • Preparation of budget/annual audit.
  • Maintenance and management of the company’s web and social media activity; following trends and posting content of interest to followers, customers and prospects, with the objective of generating new leads and engagement; monitoring and reporting on activity to identify changes and new opportunities.
  • Manage the maintenance of the company website and Customer Support Hub, ensuring all content is accurate, up to date and in line with the company brand guidelines.
  • Manage the implementation of SEO strategies across multiple channels, monitoring digital activity using Google Analytics etc, making recommendations where necessary.
  • Research topics and write content for the company’s website and other  publications, including customer case studies and topical blogs.
  • Market, promote and manage LOFA projects.
  • Assist member companies with marketing campaigns as designated
  • Organise events run or attended by LOFA, e.g. annual user conference, exhibitions, seminars etc.
  • Promote Solex exhibition, including full control of P&L.
  • Monitor the annual round of small business/marketing/SaaS/IT business awards, looking for opportunities to promote LOFA and provide support in the application process.
  • Assist with the collation and evaluation of customer and market research,  analysing market conditions and competitor data and ensuring brand reputation, quality and integrity is maintained, reporting on changes.
  • Keep up to date with international current affairs, marketing and business trends, identifying new technologies and opportunities to keep the company at the forefront of developments in marketing, especially those affecting data security environment, e.g. GDPR.

Skills, Attributes & Experience 

  • An excellent communicator, with the ability to write, edit and repurpose engaging content for digital publication (in English)
  • Analytical mindset to assess internal and external data and conditions, making recommendations where necessary
  • An eye for detail to ensure a high standard of accuracy across all communications
  • Proactive, confident and self-motivated with a positive team ethic
  • Well organised with a real commitment to quality customer service
  • A solid understanding and experience of managing web and social media channels
  • Experience of implementing SEO strategies across multiple channels and monitoring digital activity using the Google suite
  • Educated to a high standard, ideally with a degree in business management or marketing
  • IT literate, with experience in using Microsoft Office and other business systems, including a good working knowledge of Excel to create spreadsheets for data analysis
  • A minimum of 1 years’ experience in a marketing position, preferably in the Garden Market (ideally B2B) with use of digital marketing competences on a regular basis


Competitive salary, company provided communications, company bonus scheme, workplace pension scheme.

About LOFA 

Leaders in the outdoor furniture and barbecue industry


Representing the best in design and innovation in outdoor and garden furniture, our members offer products made from hardwood, softwood, woven materials, aluminium, cast iron, tubular metal and resin. Members who show the LOFA symbol will provide quality products and service, in accordance with the LOFA Code of Practice. Membership is open to companies who manufacture or distribute garden furniture, barbecues, outdoor play equipment and outdoor living products.


Despite its market presence, LOFA is very small association. The company style is relaxed and empowering and this, combined with a first-class reputation for customer service and an ambitious growth programme, provides a great working environment with opportunities for personal development.

How to Apply

A full job description and person specification may be viewed on the LOFA website


If you feel you’re suitable for this new role, please send or email your CV and a full covering letter detailing your experience and suitability for the position


FAO Richard Plowman

LOFA Administrator

LOFA, 1b Lancer House,

Hussar Court,

Westside View,


Hampshire PO7 7SE




CLOSING DATE: 14th December 2018

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