Four weeks to make or break the year
With only four weeks left until Christmas the industry is waiting with bated breath to see when the expected Christmas footfall and sales rush will begin.
At present GTN Bestsellers Christmas sales index is sitting at 11% down year on year with the four potentially peak weeks still to come.
With a fair wind, and no snow, that could easily turn into 11% up by the time Santa starts his deliveries. That would make a great end to a challenging year.
Encouragingly while Christmas may be down gardening activity is up on the same time last year and that includes plant sales!
GTN Bestsellers Top 50 sales volumes compared to the same week last year: week 46
- Garden Products Top 50 – up 15%
- Growing Media Top 50 – up 8%
- Christmas Products Top 50 – down 22%
- All Plants index – up 4%
- All Items index – down 5%
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