Christmas success for Brimsmore...even with no glitter
The Castle Gardens group, famous for its award-winning Christmas displays, has earned another gong – with Yeovil-based Brimsmore Gardens placed third in this year’s GCA national Christmas awards (sponsored by Gisela Graham)…even though it has removed the polluting glitter…
Garden centre consultant and GCA judge, Andy Campbell, says the Gardens Group adopts a unique approach to Christmas retailing and Brimsmore Gardens is no exception. “Wandering through these Christmas displays is a multi-sensory journey with strong visual presentation, associated music to enhance the themes and powerful use of fragrance that often evokes memories of Christmas past,” he explains. “The retailing is professionally executed, engaging and fun, making it a truly memorable experience for customers of all ages."
Louise Burks, director of The Gardens Group, added: “The bar is raised each year as garden centres across the country increasingly become a local hub for all things festive, but we're always looking to innovate wherever we can. Sustainability has been a major focus in recent times, and we're delighted to have made such progress in this area, with steps including the removal of glitter, the introduction of more decorations made from natural materials and the reduction of unnecessary packaging. Everyone works tirelessly to make sure the displays look their absolute best, from the opening night in October right up until Christmas, so it means a lot to have these efforts recognised on a national scale.”