In This Issue
Face Masks are back
57 garden centres vie for Christmas Greatness in GTN's Greatest Christmas Awards
Millbrook Garden Centre in South Wales up for sale
Meadow View Stone search for area sales agents
Expanding Pughs seek Plant Department Manager
Fron Goch chooses WinRetail system
Sledges at the ready as weather turns wintry
Natalie runs #themostjumperful fundraiser again
Squire’s launches ‘Sustainability Champions’ programme
Booking now open for GCA Conference
Garden retailers recognised at greeting card awards
British Garden Centres brings cheer to children’s hospices
Panto characters visit garden centre's Christmas displays
New look for Food Hall at Squire’s in Wokingham
Do new business in 15 minutes with Curated Meetings
GTN October 2021 Issue available on-line
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Area Sales Agents Required
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The Real Soil Company appoints new Business Development Manager
Growing Media: continued growth over 2019
Trans-Continental Group appoints new MD
Christmas crosses over to Garden Products
New Head of Supply Chain for Imported Goods at AMES UK
Christmas gets personal again
HTA comments following EFRA committee hearing about tree planting strategy
Veg gifting drives sales
Get paid to test garden centres this Christmas
Coconut feeders on top
The best of last week's
Discount retailer's shelves fully stocked for Christmas
Woodlodge to showcase 700 lines at Harrogate fair
Meet the team helping companies grow, Cultiv8 Marketing
Arboretum named National Retailer of The Year
Elho takes top prize as GIMA Award winners announced
Picture Special of the glitzy GIMA Awards evening
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
Bruce’s scoops customer service award
UK pet boom presents sales opportunities
Interpet brings out new Fit & Wild Aquarium Fish Food
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The Real Soil Company appoints new Business Development Manager

Following the successful launch of The Real Soil Company and its benchmark-setting SuperSoil organic topsoil, the company has recently appointed James Romaine as the company’s first Business Development Manager.

 

Despite having only launched to the garden retail sector in early 2021, The Real Soil Company has carved out a niche for itself within this thriving retail space. The success of the brand lies in the supreme quality of its SuperSoil product, which has helped to plug a gap at the top end of the market, whilst also directly responding to consumer demand for more environmentally conscious products. The appointment of James will look to further develop this growth opportunity and will provide garden centres with a dedicated direct contact for their ongoing SuperSoil needs.

 

Talking about his new role James Romaine said: “I’m really excited and enthusiastic to be part of The Real Soil Company’s ongoing journey. It’s a strong brand with great potential, and more importantly, is eco-friendly which we know is of the utmost importance to both retailers and consumers. I’m looking forward to getting on the road to meet with new and existing customers, and to be able to demonstrate to them the SuperSoil difference.”

 

Before joining The Real Soil Company James accumulated over 30 years’ experience within the horticultural industry including previous roles within Vitax, VapoGro Substrates, and at The Real Soil Company’s parent company, Boughton Loam, as a sales representative.

 

The success of SuperSoil from The Real Soil Company is two-fold. Firstly, the organic topsoil - aimed at the premium garden centre customer - has been specially enhanced using ethically sourced, 100% traceable natural components to create a new chapter for topsoil quality and customer loyalty, plugging the gap at the higher end of the market where products have, until now, lacked real substance and quality.

 

SuperSoil’s natural components – which go above and beyond the BS3882 standard for compliance and reliability - are added to enrich and enhance the soil provide quicker plant establishment, better resilience against pests and disease, whilst also enabling edible crops to benefit from nutritional enhancement and a higher crop yield. Additionally, the enhanced soil also offers better water retention and release for optimum plant growth, whilst also providing a more balanced and workable material for gardeners.

 

Secondly, The Real Soil Company has specifically set out to create a standout brand; one that competes within a highly saturated marketplace. Featuring bright colours and hand drawn illustrations, SuperSoil’s packaging is informative, friendly and inspirational, helping to draw the consumers eye and assisting them in making better, more educated purchasing decisions at the point of sale.

 

To find out more about The Real Soil Company please visit www.therealsoilcompany.co.uk or email info@therealsoilcompany.co.uk.

 

The Real Soil Company’s new Business Development Manager, James Romaine can be contacted via james.romaine@therealsoilcompany.co.uk or by calling 07825 070579.

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