In This Issue
A bittersweet moment says Scott CEO as he announces UK, Europe and Aussie sell-off
Scots strip off for World Naked Gardening Day
Cold winds blow heat out of Easter sales
Looking good...summer colour beats the biting winds
Gardena opens first UK Ambassador Store at Gordale
Burgon & Ball spades chosen for groundbreaking at Taittinger's new UK vineyard
Smiemans project is a technical tour de force
From north to south, Kelkay has garden centres covered
Bonanza April for veg plant sales
Fleuroselect name pelargonium in Sally's honour
Blue Diamond name Fryer's as best centre of 2016
Why Thrive's Faith Ramsay swopped banking for garden design
More halls, more ideas at spoga+gafa in September 2017
Sales Executive - South of England
Get your own copy of GTN Xtra
Garden product sales ahead of 2016...but behind 2014 peak
Peckish ready to 'unlock' birdcare category says Westland
Another record as growing media boom continues
Garsons voted best garden centres for gifts in trade magazine awards
GMOs in Petunias
Does foliar feeding help attract bees? Read on...
BOPP 21st birthday event planned for ornamentals sector
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
Dobbies announce new restaurant team
Cotswold Fayre partners with Chilled Logistics to expand reach
Situations Vacant
Sales Executive - South of England
 
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Peckish ready to 'unlock' birdcare category says Westland

Peckish is getting ready to help retailers ‘unlock’ the birdcare category this autumn.

With more than 40 new products in the pipeline, Peckish is getting set to swoop in with a new offering of bird food, feeders and hardware to capture consumers’ attention in store.

Enter into the Secret Garden is a through-the- keyhole experience that will feature exclusive designs, antique features and a more decorative garden look and feel. Designed to appeal to ‘romantic’ gardeners, a new consumer category discovered through Peckish insight, it targets consumers who want to create an oasis of calm and a return to the simplicity and playfulness of days gone by.

Expansion of Peckish Natural Balance The range will now include a variety of sizes and formats designed to appeal to entry level consumers to work with the natural balance of the garden. With 100% natural ingredients, the range has broad appeal and a quality look and feel.

Hardware and Accessories Driving ‘add on’ sales, the new range of feeders, hardware and accessories will educate the consumer on how to get the best from their bird feeding experience.

A ‘must have’ for Christmas Westland are not releasing details yet but is confident that everyone will want one in their Christmas stocking…

Rachael Dickinson, senior marketing manager for Peckish, said: “With more than 40 new products coming this autumn/winter, we’re looking forward to driving the bird care category forward, tapping into the latest consumer insight and trends.

Further details are expected to be announced next month.

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