Grange marketing department spearheads progress and development
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Leading decorative garden structures and fencing company, Grange has further invested in marketing by expanding its marketing department to a dedicated five-strong team tasked with delivering continuous progression in the light of the new brand launch at GLEE. Reporting to Sales and Marketing Director, Tony Fasey, the department now comprises Head of Marketing, Rob Giles, Trade Marketing Manager, Antony Barrett, Category Manager, Jaya Mehmie and Brand Manager, Anika Bahia with the most recent addition to the team- Commercial Manager, Rob McClelland. Commenting on the present developments, Tony said, “Major research in the last 18 months has resulted in some exciting marketing developments. We have listened to the trade and consumer feedback in order to supply these audiences with a more current offering with real points of difference. We are committed to making these recent changes a success by building on these developments with continuous improvement across product development and marketing support for the brand.” The company have also invested keenly in online and offline promotional and communications activity, including a new website, increased social media presence and ongoing trade and consumer PR and advertising. The expansion of the marketing department ensures that Grange stays ahead of the competition and allows the company to continue with its plan for growth into the New Year, providing customers with stunning products, quality service and a real opportunity to maximise their consumer appeal. Retailers interested in working with Grange should contact the company on 01952 588 088 or email sales@grangefen.co.uk
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