In This Issue
Smart Garden to buy Chapelwood from Scotts
No wild claims from Smart, just looking after existing customers and aiming to re-capture the affection for Chapelwood
Sale of Bayer Garden to French firm completes on Tuesday
Flopro's ‘Shop within Shop’ is a real success
Autumn activity in the garden drives up sales
New Broadway Lean-To Greenhouse adds to Eden’s Zero Threshold™ success
Managing Director wanted at Glendale Horticulture
Two new perennial plant brands launched in drive for market growth
Johnsons Lawn Seed gets recharged at Glee 2016
Impact of Brexit, the shopper journey and the future of retail all on the agenda at HTA Garden Futures Conference
Klondyke's new delivery vehicles get new design
Simon King venture is a winner for Wildlife World
Two New Training Initiatives to Help Managers Develop Themselves and Their Skills
Wyevale looks to sell Windlesham centre for housing
Managing Director
Nursery Growing Supervisor
Garden Sundries Retail Manager (West Midlands)
Horticultural / Plantarea Manager (Berkshire)
Get your own copy of GTN Xtra
Houseplant care & lighting dominate as we move into the Autumn Lawncare season
Onions and fruit hold off green winter veg sales
Garden changes fuel top soil sales
Top 50 plant sales continue to grow
Team of 19 horticulturists have raised over £30,000 for Perennial
Garden centres battle against 'unfair business rates'
Kent & Stowe – Know Your Soil – excels at Glee
Glee New Product Awards - Full list of winners
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
GTN's Greatest Awards 2016
Situations Vacant
Managing Director
Salary: To attract the best
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Nursery Growing Supervisor
Salary: £20,000 - £25,000
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Garden Sundries Retail Manager (West Midlands)
Salary: £18,000 - £22,000
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Horticultural / Plantarea Manager (Berkshire)
Salary: £18,000 - £22,000
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Johnsons Lawn Seed gets recharged at Glee 2016

In an exciting move Johnsons Lawn Seed launched its recharged branding at Glee 2016. Waving goodbye to its old packaging design which has graced the shelves of retailers for the last decade, the new look Johnsons Lawn Seed marks a new era for the UK’s favourite consumer lawn seed provider.

Born from a desire to create something new and exciting for the garden retail market, as well as a direct result of ongoing feedback from a number of focus groups and consumer research, Johnsons Lawn Seed’s new look offers something completely different to what is currently already available.

With a strong colour palette, the new packaging takes a step away from the green colours that dominate garden centre shelves and creates an eye-catching display with its charcoal grey and accent colour collection, which directly correlates to each product in the range. With updated front of pack information, plus an easy to understand seed data section, it has never been easier or quicker for consumers to make educated purchases at the point of sale.

Each pack also features a QR code which, when scanned, leads consumers to Johnsons’ quick advice YouTube videos, plus each box comes complete with a re-sealable side, increasing its shelf-life.

Guy Jenkins from DLF, Johnsons Lawn Seed’s parent company said: “The redesign of the packaging has been a work in progress for some time. It was important that we got it right, which is why we have taken our time to consult with the latest market research and consumer focus groups, as well as working with our retail customers to create a style and look that met the combined needs and wants.

"Our new packaging is slick, contemporary and creates a real point of difference within the retail environment. What’s more, it makes it easy for customers to find the right lawn seed for their gardens simply by glancing at the front of the box! We hope the industry loves it as much we do!”

Green Lawn Technology

Johnsons Lawn Seed’s new packaging comes at a time when the company has been heavily investing in the product inside the box. Earlier this year, the company brought to market one of the most exciting lawn seed innovations for many years. 

Rolled out across its General Purpose, Tuffgrass, Quick Fix and Quick Lawn products, the new formula lawn seed represented a significant evolution within lawn seed technology. Marked as ‘Green Lawn Technology’ on the new packaging, Johnsons Lawn Seed will be investing time and effort in 2017 to further communicate the benefits of this new technology to end users.

Guy Jenkins added: “We are passionate about delivering a product that achieves real results for customers. Our ‘Green Lawn Technology’ has been developed through years and years of dedicated R&D. Put simply this new technology means that a lawn grown from our seed will benefit from a number of time and money saving benefits – including quicker germination and establishment, the ability to sow at temperatures as low as 3°C, improved colour, better drought tolerance and the need to water and fertilise less regularly compared to other lawn seed products. This new technology really is a game changer, and we’re excited to continue to roll this out into the market.”

Find out more

To find out more about Johnsons Lawn Seed, visit, email, or telephone (01386) 791113.
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