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Tributes for Eddie Topping MBE, Founder, Pioneer, Dad
Excited to be back at Glee - GTN September, Glee Preview Issue, on-line here
The future's looking rosy for Treadstone
Phostrogen plans a growth spurt for season 2022
Haskins Snowhill and Squire's Hersham pick up GCA honours in South Thames region
Tributes pour in for Pat Coutts following her death at the age of 76
Perrywood Tiptree and Thurrock win in North Thames
Hillmount takes hit on rising prices
Glee 2021 content programme details unveiled
Plant sales beat August 2020
Heat is turned up for August sales
Garden Kitchen by Pugh's is a unique concept
Glee 2021: COVID-19 measures FAQ
Thanks Plants campaign celebrates office plants
Growing Media sales beat August 2019 by 47%
Maximising growth and opportunity for independent garden centre operators
Westland Visiroot ™, Visibly better results!
Woodlodge’s Down to Earth to increase impulse spend
Furniture and barbecues top July’s GCA Barometer of Trade
Foodie focus for garden centre's ‘Meet the Heartisans' event
Autumn Fair is back...a safe and secure event
Hardware Retailers (IHA) to merge with the Global Home Improvement Network
Antony Harker to launch Altico at Glee - Read GTN's August issue on-line now
Video, video. Watch the SOLEX SUN video showreel from SOLEX On-Line 2021
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Kent & Stowe launches Eversharp® - New secateurs with Formula 1 technology
Tomorite leads the way for August growth
Call in the professionals – 67% of British homeowners are unaware of gardening regulations!
Post-lockdown boom for GYO continues
Pandemic creates nation of gardeners and home-growers
Veolia innovation increases composting recovery by 30,000 tonnes per year
Event offers export advice for garden product suppliers
Wild Bird Care benefits from cool summer
Commercial Kitchen’s full Keynote Speaker line-up
Scholarship season open for horticulture students
Start of anniversary year and several innovations at GROEN-Direkt’s Autumn Fair
The best of last week's
Monkton Elm and Old Railway Line scoop top Wales & West honours in GCA Awards
Expansion for family-owned garden lifestyle business
Success for St Peters and Planters in the Midlands
Evergreen Garden Care launches pesticide-free range
Scotland and Northern Ireland winners revealed
Bestsellers Top 50 charts every week
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All the latest news from the world of pet products
AQUA 2021 all set for eagerly anticipated return
Pet abduction to be made new criminal offence
Earth Animal supports homeless pets cause
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Start of anniversary year and several innovations at GROEN-Direkt’s Autumn Fair


GROEN-Direk tkicked off its 25th anniversary at its Autumn Fair on 25 and 26 August. In addition to a huge range of more than 5,500 unique batches, an exclusive presentation of Christmas trees and 100 stands manned by growers, Europe’s largest green market offered its visitors several innovations, such as the introduction of a Spring Range, a new form of fair presentation, an inspection of novelties together with the Dutch Nursery Trade Fair Foundation and various special anniversary activities.


This Autumn Fair was a wonderful opportunity for anyone active in the green sector to meet one another, and underlined the company’s ‘Growing Together’ anniversary slogan.


Huge range and positive atmosphere

This year, GROEN-Direkt once again presented a comprehensive, unique late summer and autumn range at its Autumn Fair and webshop. And as in previous years, this was an ideal opportunity for visitors to see, feel and smell the entire range of Christmas trees in real life. The exclusive sample presentation comprised 120 different species/size combinations and associated hardware in an area of 2,000 m2.  


The Christmas tree presentation and 5,500 unique batches certainly appealed to the more than 1,500 fair visitors. In spite of the COVID-19 measures, the visitors were very international in character, making the Autumn Fair not just a trade fair, but above all the place to be for anyone professionally involved in the green sector. Traders and buyers from within and outside the Netherlands who were unable to visit the fair found their way to the webshop. All this resulted in a successful anniversary fair characterised by a positive atmosphere and lots of personal contact.

New: Spring Range

New at this Autumn Fair was the Spring Range: a foretaste of what may be expected in the spring of 2022. Buyers were invited to reserve plants from the presented range physically or online during the anniversary fair, to be assured of a beautiful range next spring, while giving growers early insight into their spring sales. This is one of the ways in which GROEN-Direkt constantly responds to market developments so as to be able to offer their customers the very best service and quality.


Most popular novelties of 2021

At the special edition of its Autumn Fair, GROEN-Direkt presented twenty new batches at its Novelties Plaza. The sales figures show that Heuchera ‘Timeless Night’ was the most popular novelty. This year was also the first time that GROEN-Direkt hosted the official novelties inspection of the Stichting Vakbeurs voor de Boomkwekerij(Nursery Trade Fair Foundation). On the first day of the fair, the expert inspection committee of the Koninklijke Vereniging voor Boskoopse Culturen (KVBC: Royal Boskoop Horticultural Society) evaluated 27 batches and proclaimed Buddleia ‘Butterfly Candy Little Ruby’ the best novelty of 2021.


New form of fair presentation

GROEN-Direkt also introduced a new form of fair presentation: after 25 years of loyal service the company’s characteristic layers have given way to attractive presentation benches whose greater height make it easier for fair visitors to inspect the plants in their entirety. Besides being attractive, this new form of fair presentation means that the presented plants retain their good quality for longer because they can now be watered.


Start of anniversary year: GREEN Education Fund

And of course plenty of attention was also paid to the start of the anniversary year, for example with a special trolley whose proceeds will be invested in supporting education and knowhow in the nurseries and ornamental plants sectors. Under the heading of ‘GREEN Education Fund’, GROEN-Direkt is going to actively commit itself to promoting green education, from primary schools to universities. In the context of its 25th anniversary, GROEN-Direkt is donating a start-up capital of € 25,000 to the GREEN Education Fund to create a sound basis for a green future. Let’s keep on Growing Together! 

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