Glee 2019 was a resounding success for Life at No.27, a gardening-therapy social enterprise set up by Annabelle Padwick.
The organisation was the show’s official charity partner alongside Greenfingers Charity. As well as exhibiting at the show, Annabelle took to the Retail Growth Theatre and Pet Stage each day to talk about marketing strategy, challenge brands to think differently about the communities they serve and improve customer journeys.
The enterprise received an incredible collection of innovative products donated by wonderful companies such as Empathy by PlantWorks, Hozelock, Price Candles, Doctor Organics, Scheurich, Yorkshire Flowerpots and many more. These will be used to deliver the therapy programmes with adults and children, or sold to raise vital funds. Donations enable the organisation to make its programmes accessible to more young people.
Speaking about the show Annabelle said: “Glee 2019 was absolutely amazing, the organisers generously provided me with a platform to highlight what the Life at No.27 enterprise aims to achieve. I was also able to share my expertise with retailers via the seminars, the feedback and conversations these created were phenomenal”.
“I would like to thank the entire Glee team for their support, the brand’s for donating valuable products and everyone who took the time to attend the seminars. It was great to see that retailers are understanding the importance of widening their customer base and getting the younger generation in to gardening, as a hobby or career.”
“There is a lot more in store for Life at No.27 in 2020 and I am really looking forward to returning to the show next year.”
Over the past 18 months Annabelle has been developing and building her UK wide vision for Life at No.27 – creating a bespoke allotment-based support network to help change lives across the country, accessible through self-referral, GP’s, psychiatrists and local councils. As well as delivering wellbeing and national curriculum-based programmes in to schools to support those students of all ages struggling with social and emotional circumstances.
The first allotment site is due to open in Northampton in spring 2020 and additional sites across the UK will follow.
Annabelle is also an Ambassador for Thrive, the UK National Charity that changes lives through gardening.
For more information visit www.lifeatno27.com
