In This Issue
Tributes for Eddie Topping MBE, Founder, Pioneer, Dad
Excited to be back at Glee - GTN September, Glee Preview Issue, on-line here
The future's looking rosy for Treadstone
Phostrogen plans a growth spurt for season 2022
Haskins Snowhill and Squire's Hersham pick up GCA honours in South Thames region
Tributes pour in for Pat Coutts following her death at the age of 76
Perrywood Tiptree and Thurrock win in North Thames
Hillmount takes hit on rising prices
Glee 2021 content programme details unveiled
Plant sales beat August 2020
Heat is turned up for August sales
Garden Kitchen by Pugh's is a unique concept
Glee 2021: COVID-19 measures FAQ
Thanks Plants campaign celebrates office plants
Growing Media sales beat August 2019 by 47%
Maximising growth and opportunity for independent garden centre operators
Westland Visiroot ™, Visibly better results!
Woodlodge’s Down to Earth to increase impulse spend
Furniture and barbecues top July’s GCA Barometer of Trade
Foodie focus for garden centre's ‘Meet the Heartisans' event
Autumn Fair is back...a safe and secure event
Hardware Retailers (IHA) to merge with the Global Home Improvement Network
Antony Harker to launch Altico at Glee - Read GTN's August issue on-line now
Video, video. Watch the SOLEX SUN video showreel from SOLEX On-Line 2021
Get your copy of GTN Xtra
Kent & Stowe launches Eversharp® - New secateurs with Formula 1 technology
Tomorite leads the way for August growth
Call in the professionals – 67% of British homeowners are unaware of gardening regulations!
Post-lockdown boom for GYO continues
Pandemic creates nation of gardeners and home-growers
Veolia innovation increases composting recovery by 30,000 tonnes per year
Event offers export advice for garden product suppliers
Wild Bird Care benefits from cool summer
Commercial Kitchen’s full Keynote Speaker line-up
Scholarship season open for horticulture students
Start of anniversary year and several innovations at GROEN-Direkt’s Autumn Fair
The best of last week's
Monkton Elm and Old Railway Line scoop top Wales & West honours in GCA Awards
Expansion for family-owned garden lifestyle business
Success for St Peters and Planters in the Midlands
Evergreen Garden Care launches pesticide-free range
Scotland and Northern Ireland winners revealed
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
AQUA 2021 all set for eagerly anticipated return
Pet abduction to be made new criminal offence
Earth Animal supports homeless pets cause
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Kent & Stowe launches Eversharp® - New secateurs with Formula 1 technology
 

Kent & Stowe believe that with the right tools, extraordinary things are possible! Centre stage at GLEE will be the game changing and patent pending Eversharp secateurs. Designed and manufactured in the UK, they feature the hardest, sharpest blade available on the market. Independently proven by CATRA to be twice as sharp, and five times longer lasting than the UK market leader.

 

Novice gardeners and experienced horticulturalists are united in their need for a great pair of secateurs. In Westland research, consumers are vocal around their frustrations citing secateur blades becoming blunt too quickly, going rusty and how they are un-suitable for the 15% of the population who are left-handed.

 

Westland took this and wider consumer insight to create the new Kent & Stowe Eversharp Secateurs, transforming traditional secateurs into a revolutionary tool that is guaranteed to stand out amongst key competitors. Our design led approach focused on two halves of the challenge, namely the blade, and the chassis.

 

Firstly, the Eversharp secateurs feature an extraordinary blade made in the UK with a unique coated metal based on Formula One and aerospace technology. After coating, the blade becomes 100 times harder than the average blade, this means it can be ground to be twice as sharp as the market leader, and due to its special properties stays sharper for five times longer.

 

The die cast aluminium and FSC® certified ash wood chassis has been scientifically and ergonomically developed to be comfortable in use from day one. But as the FSC® certified ash wood wears, its shapes to the gardener's hand, and becomes more comfortable with every use. There is an ambidextrous lock, and with the hand sizer can be set to the preferred level of opening. A wire and string cutter is also built in to make this a real all round gardening companion.

 

Fully benchmarked against the rest of the market by the independent professional knife and cutting trade association, CATRA. Eversharp secateurs are guaranteed to stand the test of time.

Marie Williams, Head of the Hardware Division for Westland comments, “Secateurs are a staple in every gardener’s shed and our Eversharp secateurs are the only pair they will ever need! Our new Eversharp secateurs are a game changer for the cutting category because we are cascading the very latest material science technology into what is a very mature category. There is a something incredibly special about these secateurs, and they represent the direction of travel for our portfolio going forward. Consumer research has demonstrated to us that they value the real step change in performance, and our retail partners will benefit from the market growth that this will surely deliver.”

 

Westland has invested £0.5m into a brand refresh for Kent & Stowe. 2022 sees a fresh new look and a strengthened product offer. With products made from FSC® certified wood, fully recyclable packaging and superior functionality and design, consumers can feel good about choosing Kent & Stowe.

 

With an RRP of £34.99, Eversharp secateurs come in both all-purpose bypass, and dead wood anvil options. The products are supported by a National Press campaign and a dedicated stand. To protect retailer profit they feature both a security RF tag, and a secure location for attaching customer specific security systems. They will be available during February 2022 and are part of the Kent & Stowe mission, ‘With the right tools, extraordinary things are possible’.

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