Vitax recruit Andy McIndoe to front new website
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Author and broadcaster Andy McIndoe is to become the gardening expert for the new Vitax Garden World website. Launched this autumn, Vitax Garden World contains information for experienced and knowledgeable gardeners, with the aim of driving them into garden centres to purchase Vitax products. Projects, seasonal growing information and everyday gardening advice will be offered. McIndoe saysVitax is a trusted brand known for formulating products that work. “The new website provides enthusiastic growers with crucial information at the touch of a button and I am thrilled to working with them,” he added. The site combined gardening knowledge matched to specific products to get the best results. During his time at Hilliers, where he spent many years as managing director, he was responsible for designing 25 Gold Medal exhibits at the RHS Chelsea Flower Show. Daniel Wilkinson, Vitax’s MD, said: “As a user of our product range and well-respected writer, Andy has an authority that appeals to both professionals and amateurs, which makes him the perfect advisor for Vitax Garden World.”
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