After the ups and downs of the Euros, Skylark Garden Centre in Cambridgeshire have switched their summer promotions to the upcoming Olympics in Paris with the design of their Maize Maze using the Team GB logo.
That got the GTN Xtra team wondering about other garden centre Olympic related promotions. Will anybody be bringing back the Little Chef style "Olympic Breakfast"?
We are sure you've all got better ideas than that. If you do, send in a photo to trevor@pottingshedpress.co.uk and we'll publish the ideas over the next few weeks.
Graham Spencer, of Plants for Europe has contacted GTN Xtra to say: "As an intellectual property agent, I feel I should remind your readers that the International Olympic Committee is very protective of their trademarks. Anyone considering a promotion based around the Olympics should be very careful not to infringe the IOC trademarks, which include the Olympic rings. And they can afford better lawyers than the rest of us.
"But an “Olympic breakfast” would probably be ok!"
That prompted us to investigate the once famous "Olympic Breakfast" and we found a web site called Olympic Breakfast | Little Chef Wiki – Fandom https://littlechef.fandom.com/wiki/Olympic_Breakfast which even lists the ingredients:
"The Olympic Breakfast was, in the chain's later years, Little Chef's largest breakfast. It included:
- Two rashers of back bacon.
- A British sausage.
- Two griddle fried eggs.
- Mushrooms (the breakfast was originally served with sliced or whole cup mushrooms, but in the late 00s they were replaced with a whole field mushroom)
- Sautéed potatoes
- A griddled tomato
- Baked beans (these weren't included on some occasions)
- At one point, a small steak was included
- There was also the choice of fried bread or toast on request."
Graham has since looked up the Olympic Trademark and tells us: "it covers class 30, which is most foods (and class 31, which is plants), but the list of goods does not include meals or breakfast – so it may be that Little Chef did not have an agreement.
"But they didn’t use any of the official symbols or logos, as I recall. And that’s what the IOC is really protective of.
"And no black pudding!"