Flopro, part of Westland Horticulture, has announced that the innovative Cobra expanding hose is now available for retailers to order alongside displays sure to drive consumer demand.  

Designed to meet the needs of modern gardeners, the Cobra is Flopro’s strongest, most durable expanding hose, offering an unparalleled solution for efficient and frustration-free garden watering.

To support retailers and help drive consumer engagement, brand-new creative videos are now available, highlighting the Cobra’s outstanding features and key benefits to shoppers whilst browsing in store. These visually engaging assets bring the product to life, and address gardeners’ pain points with typical watering solutions, such as kinking, twisting, and heavy hoses – making it easier than ever for garden centres to showcase the Cobra to their customers. Watch Flopro’s Cobra video on YouTube here. 

Why Stock the FloPro Cobra?

The Cobra sets a new standard in garden watering solutions:

• Compact
  • Expands to 3x its original size and shrinks back when not in use for easy storage
• Unmatched Durability:
  • 20x stronger* than standard fabric expanding hoses
  • Patented construction with a rigid expanding inner layer and a flexible outer layer, ensuring thorns, twists, and kinks are no match
  • Withstands a puncture weight of up to 2390g, compared to 150g for typical fabric hoses
• Lightweight:
  • 50% lighter than PVC hoses of similar lengths
• Never Kink Convenience:
  • Its innovative structure eliminates twists and kinks, maintaining a consistent water flow no matter what 
• Eco-Friendly Watering Solutions:
  • Includes Flopro’s Supergrip connectors, which are 20% longer for leak-free performance, reducing water wastage
  • Fully compatible with all standard outdoor taps and connects with all watering brand
  • BPA, PVC, and Phthalate-free 

Natalie Searle, Head of Marketing & Communications, Hardware Division, commented: “Our research shows consumers prefer lightweight expanding hoses due to the flexibility and ease of use they offer; however, we understand that until now there has been a dissatisfaction among consumers with high levels of returns. This compelled us to find a better solution, that’s flexible, durable, and lightweight, and designed to banish the consumer pain points surrounding gardening watering. Our new Cobra is sure to strike the watering world in 2025. 

“We’re also delighted to provide new creative videos to help garden centres showcase the Cobra’s exceptional value to their customers. The Cobra is available with an eye-catching 1m off fixture display, which comes complete with a TV screen to highlight the video content to shoppers. There’s also a space-conscious yet informative 15 or 25m EQP display to take advantage of too.”

Order today via Westland Live or through your Westland sales representative to ensure your retail space is fully stocked up to offer consumers a convenient and reliable watering solution.