Will it be a storming Christmas?
Christmas sales increased by nearly 20% last week, according to EPoS data supplied by garden centres for GTN Bestsellers.
And that drove overall volume sales to the same level as last year for week 46. Now it’s all down to building that Christmas spirit and maximising on sales opportunities as we move towards the December peak weeks. Will we have an all time record week?
Storms Abigail and Barney have generated higher than usual levels of plant support and tree tie sales as seen in the Garden Products chart.
GTN’s team of expert judges start their Christmas garden centre visits next week so we will report back with all the great ideas we find from teams who are working really hard to make sure they get great Christmas footfall and then take full advantage with some great retailing to maximise sales.
GTN Bestsellers Top 50 sales volumes compared to the same week last year...
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- Garden Products - down 45%
- Christmas Products - up 9%
- Growing Media - up 11%
- All Items Index - down 1%