Any fear of it being ‘too hot’ now and that stopping sales has been allayed by data from garden centres for GTN Bestsellers. For the first three weeks of the month sales volumes are 14% up on 2019 levels and 36% ahead of sales in July 2018.
While supermarkets are having problems filling their shelves, centres that GTN has visited this week all have plenty of stock now to cater for the summer demand, including good supplies of BBQs and even some furniture on display.
As we move towards the school holidays there’s still plenty of opportunity to sell late arriving outdoor leisure products, including loungers and children’s garden toys.
With some centres expecting their first Christmas deliveries this week, decisions will have to be made as to when festive products and decorations go on sale this year. Do you wait until October and make the most of the Autumn gardening season, which was exceptional last year, or go for it early just in case there is a later winter lockdown? Fingers and everything crossed that doesn’t happen.
GTN Bestsellers Top 50 sales volumes compared to the same week in 2020: week 29.
- Garden Products Top 50 – down 24%
- Growing Media Top 50 – down 38%
- Veg 2 Gro Top 50 – down 31%
- Wild Bird & Wildlife Care Top 50 – down 8%
GTN Bestsellers All Sales volumes compared to the same week in 2020: week 29.
- All Plants with Barcode index – down 7%
- All Items with Barcode index – down 12%
See the full GTN Bestsellers Top 50 charts, compiled from garden centre Epos data every week, with a years subscription to the printed newsletter for only £145.00 using this link.
