The HTA Marketing Forum (Wednesday 17 October, Horticulture House, Oxfordshire brings together speakers from inside and outside of the industry, aiming itself at all those involved in marketing and public relations in the garden industry.
‘How to’ sessions during the day will include ‘Create a successful blog/vlog’ and ‘Engage and activate an audience’/ Case studies from across the industry with exemplar businesses will share the secrets of their success.
HTA Security Partner from B2BSG Solutions Ltd, Colin Warnock, will show how the latest customer counting technology can enable evidence-based marketing strategies by measuring turn-in, dwell time, return visits and cross-shopping as well as customer flows.
Graham Thomas (left) from Eight Days a Week Print Solutions will be using his 30+ years’ experience within the print industry to deliver effective campaigns for garden centres and other retailers. He will also demonstrate how printed marketing materials, both addressed and unaddressed, are still relevant in today’s digital world.
Emma Glue, trade marketing manager for Farplants, will be highlighting the plant wholesaler’s marketing approach using recent examples including their award-winning Small Plants for Small Spaces campaign.
Other speakers include Sarah Manning, Simone Bonnett, Jo Dales, Robbie Cumming, and David Denny, covering topics like social media, visual merchandising and Facebook advertising.
For more information, updates on speakers and to book your place click here