In This Issue
Blue Diamond now 3rd largest Garden Centre Group in the UK
Lancs grower is latest victim or rural crime
42 more Homebase closures named as former owners lick their wounds
43% of gardeners use weedkillers, survey suggests
Beardshaw lends weight to bee and wasp sting awareness campaign
Hilliers set out to make a family's dream come true
Multiple triumphs for Haskins in GCA regional awards
Thinner cut turf makes for healthier lawns says STRI research
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Focus on garden centres drives 45% growth for Peckish
Walk into a 'green oasis' at Plantarium
Develop your marketing strategies with the HTA Marketing Forum
Analyst plays down risk of glyphosate ban following $289m award to cancer victim
The best of last week's
Who will take up the gardening sales gap as at least 60 Homebase stores close?
Gardman stock rebuild delayed by production constraints
Monsanto ordered to pay $289m damages in Roundup cancer trial
August lows at heat takes its toll
GCA announces Ruxley Rose finalists
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Develop your marketing strategies with the HTA Marketing Forum

The HTA Marketing Forum (Wednesday 17 October, Horticulture House, Oxfordshire brings together speakers from inside and outside of the industry, aiming itself at all those involved in marketing and public relations in the garden industry.


‘How to’ sessions during the day will include ‘Create a successful blog/vlog’ and ‘Engage and activate an audience’/ Case studies from across the industry with exemplar businesses will share the secrets of their success.


HTA Security Partner from B2BSG Solutions Ltd, Colin Warnock, will show how the latest customer counting technology can enable evidence-based marketing strategies by measuring turn-in, dwell time, return visits and cross-shopping as well as customer flows.


Graham Thomas (left) from Eight Days a Week Print Solutions will be using his 30+ years’ experience within the print industry to deliver effective campaigns for garden centres and other retailers. He will also demonstrate how printed marketing materials, both addressed and unaddressed, are still relevant in today’s digital world.


Emma Glue, trade marketing manager for Farplants, will be highlighting the plant wholesaler’s marketing approach using recent examples including their award-winning Small Plants for Small Spaces campaign.


Other speakers include Sarah Manning, Simone Bonnett, Jo Dales, Robbie Cumming, and David Denny, covering topics like social media, visual merchandising and Facebook advertising.


For more information, updates on speakers and to book your place click here

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