In This Issue
Cultivation Street LAUNCHES Illumination Street
Christmas and indoor gardening beat the rain
Bumper week for Christmas product sales
Harnessing the Power of Social at the HTA Marketing Forum
Customers source plants using latest technology
Tom Chambers Wild Bird Care continues to fly
Environment Minister to address Cultivating Retail audience
Christmas unveiled at Bents Garden & Home
Vitax launches additions to key brands for 2020
Rockin Pebbles rock the nation as Deco-Pak helps retailers to expand the growing play, hobby and gift categories
RHS endorses Plankbridge shepherd’s huts
AQUA 2019 brings out the superlatives
Get your own copy of GTN Xtra
Garden products maintain 5% growth
Wet weather effects growing activity
Plant sales take a hit
How can environmental solutions & sustainable applications advance commercial horticulture?
Kyle joins the Plant Health Professional Register
The best of last week's
Blue Diamond reports record first half profits of £7.6m
Woodlodge win Choice Marketing Sundries Supplier of the Year Award - UPDATED - More photos added
Nursery spearheads broadband rollout to remote areas
Evergreen Garden Care launches new UK website
Garden Centre Photo Tours
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Cultivation Street LAUNCHES Illumination Street

The run-up to Christmas this year sees the launch of Illumination Street, a national campaign to brighten up the streets of Britain with Christmas cheer.


Created by Cultivation Street, Britain’s most successful Community & School gardening campaign (now in its eighth year), Illumination Street will motivate the nation to brighten up their front gardens with the spirit of Christmas.


Organised by TV gardener David Domoney, it is sponsored by Safestyle and backed by the Sunday Mirror. The campaign is designed to enhance and celebrate the magic of Christmas with lights, plants and community spirit, which will coincide with National Illumination Street Awareness Week from 9th to the 15th of December 2019.


From the 3rd November 2019, Cultivation Street Ambassador Garden Centres will benefit from free national publicity as ‘must visit’ destinations for lighting ranges and advice, plus plenty of Christmas ranges to embellish the homes and streets of Britain.


The publicity surrounding the campaign includes Illumination Street TV, National Newspaper coverage, TV news coverage, online blogs, advice and a full package of social media platforms to encourage the nation to engage.


David Domoney, the campaign’s founder, said: “it’s a perfect campaign to recognise and celebrate the great spirit we experience during the Christmas period. I remember as a child, the neighbourhood’s homes leaving their curtains open to show the lights on the Christmas tree to passers-by and as kids it was magical to see. Today, with the advance in technology, outdoor Christmas lights make a spectacular display; lifting our hearts and giving warmth to the community and neighbours. We want to encourage and inspire the nation to brighten up their front gardens and streets this Christmas. Garden centres are the best port of call for someone to get started and we will be encouraging the public to visit Cultivation Street Ambassador Centres for the best advice and home and garden Christmas displays.”


Martin Troughton, from Safestyle UK, said: “We are proud to support Illumination Street and the many people who bring a little light to our lives at a wonderful time of year. We are in awe of the incredible displays people create, some of which raise money for charity and light up people’s lives.”


Cultivation Street Ambassadors now number over 300 and are affiliated with industry-leading garden centres including Notcutts, Bents, Webbs, Dobbies, Ayletts, Hilliers, Klondyke, The Old Railway Line.


Like Cultivation Street, the Illumination Street campaign will be holding a highly anticipated national competition with a substantial prize pot up for grabs. There are no special requirements to enter, it’s open to the public and everyone who wants to spread the joy this festive season.



Best Front Garden Large Outdoor Display

1st £1000, 2nd £500, 3rd £100

Best Front Garden Small Outdoor Display

1st £1000, 2nd £500, 3rd £100

Best Community Christmas Tree

1st £500, 2nd £250, 3rd £100

Best Children’s Window Display

1st £200, 2nd £125, 3rd £75 and 10 runners-up £25

Best Front Door Display - New front door

Online Best Children’s Window Display

1st £100, 2nd £50

Online Best Front Door Display

1st £100, 2nd £50



Illumination Street is looking to grow its Ambassador network and any garden centres that would like to get involved can contact us on 01926 641 997 or email

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Best Front Garden Large Display.jpg
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