Global gardening brands Flymo and GARDENA, both under the Husqvarna Group, announce a new collaboration with Evergreen Garden Care.
The three gardening power brands have joined forces for upcoming influencer campaigns, which are set to activate this Spring, as well as a social competition offering customers the chance to win the ultimate garden care bundle of products.
For over 56 years, Flymo has developed new and innovative gardening products, becoming a market leader in lawn care and a trusted brand for making gardening quick and easy. Inventors of the convenient and easy to use hover lawnmower, Flymo has consistently remained a trusted UK best-selling household name celebrated for its intelligent lawncare innovations. This year saw Flymo launch its new 2021 range of products equipped with the most up to date technology to make gardening even simpler. New models include hover lawnmowers and powerful robotics for small, medium, or large garden spaces.
For over 50 years GARDENA has provided everything passionate gardeners need. Its assortment of products offers innovative solutions and systems for watering, lawn care, tree and shrub care as well as soil cultivation. Innovation leadership is at the core of GARDENA and its 2021 innovations continue to support the sustainable gardening platform through no chemical gardening and water-saving irrigation.
Evergreen Garden Care is the leading garden care company outside North America, producing high quality garden care products designed to help people create their own green oasis amid the rush of modern life. From lawncare to grow your own, Evergreen offers garden care products to help easily create and maintain the garden and other green spaces both indoor and outdoor.
Country Manager Flymo/Gardena/McCulloch UK at Husqvarna Group, Howard Scott said: “This new partnership between Flymo, GARDENA and Evergreen offers customers the ultimate garden care solutions. Evergreen’s range of garden care products perfectly complements Flymo and GARDENA’S to bring customers everything they need for their lawn and garden. At the heart of all three brands is a real passion for helping people enjoy their green spaces and to make it easy to do so, that’s why this new partnership is the ultimate garden care trio.”
Ian Hepburn, Marketing Director, UK & Ireland at Evergreen Garden Care commented: “With the huge uptake in gardening as a hobby over the past year, we’ve seen a lot of new gardeners enter the category and this includes a younger age demographic, who often look to social media for inspiration and guidance. The partnership with Flymo and GARDENA will be able to provide fully-rounded garden care advice and guidance and social media is the perfect platform for this.”