In This Issue
GTN's Greatest Christmas Awards are back!
Barton Grange Christmas 2020 - Exclusive GTN Xtra Photo Tour
Plants & growing media are star performers at start of Lockdown 2
Simpsons expands with purchase of Aberdeenshire garden centre
Little Dobbies opens in Edinburgh
Homebase up for sale after recent overhaul
Plant sales increase in Lockdown 2
From minus 50% to plus 2%, growing media feeds the gardening bug
Supply chain keeps moving with Stax during pandemic
Horticultural businesses optimistic but cautious for 2021
Thieves break into Dobbies Garden Centre
BBC Gardeners’ World Live set to return in 2021
Tong Garden Centre keeps it local for new uniform
Glow illuminations to continue at RHS gardens
Kew Greeen Hotels and Tabletop are joint winners of Pennies Breakthrough Award
RHS receives record £1.8m donation to Bridgewater
bio-bean Certifies as a B Corporation
Casual Dining postponed until September 2021
Dobbies teams up with Teenage Cancer Trust to thank local heroes this Christmas
Tim’s Ties help Mr Fothergill’s Raise Money for BBC Children in Need
Get your own copy of GTN Xtra
MP visits at British Garden Centres
Houseplant care feeds sales
Who will be The Greatest Christmas team for 2020?
Garden Press Event goes virtual for 2021
HTA launches new training development programmes
Dobbies launches series of Christmas podcasts
Celebrating with Christmas Lunch at Squire’s
The best of last week's
Lockdown 2 leaves garden centre car parks empty after record sales for October
Suttons Seeds acquired by T&M
LOFA reports severe disruption at UKs three main container ports
Not your average garden centre - Dobbies launch Christmas Ad Campaign
Lockdown 2 hits sales, but volumes still ahead of last year
Fosseway Garden Centre make the right choice with Corby & Fellas’ WinRetail system
Festive announce Christmas 2021 showroom opening dates
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
British Garden Centres open their 58th centre at Thatcham
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
Personalised Christmas Stockings and Pod Toys
Christmas cracker for cats and dogs
Raw frozen meatball pet food brand launched
Send us your news and great ideas

Contact us with your news.

Email trevor@pottingshedpress.co.uk or call the GTN News team on 07973 504214


Not your average garden centre - Dobbies launch Christmas Ad Campaign

Dobbies have unveiled their brand-new Christmas advertising campaign. The Joy of Dobbies brings to life the magical experience of a trip to Dobbies during the festive period.

 

Impactful and unexpected, there are three hero TV ads which feature their own unique characters including Freddie the poodle enjoying the wind in his fur as he sledges down a mountain, Elaine living out her on-stage fantasy while it’s raining mince pies and Brian indulging in a creamy hot chocolate in a hot tub overflowing with Christmas baubles.

 

All are an entertaining ode to the fact that nothing that beats the feeling of a trip to Dobbies at Christmas and feature original scores from acclaimed Jazz musician, Ola Onabulé.

 

Strategically, the campaign also launches Dobbie’s new positioning, Not Your Average Garden Centre.

 

 

 

 

Graeme Jenkins, CEO of Dobbies said: “This year’s Christmas adverts have a fresh creative approach. Our research has shown that more than a fifth of Brits are more excited about Christmas than ever before and we’ve tried to capture that magic of the festive season through our ads and put a smile on consumers’ faces.

 

“Our diverse seasonal offering from gifts and decorations, trees and houseplants, to food and cookware essentials mean we offer consumers a convenient and enjoyable Christmas shopping experience.”

 

The campaign is the first from London-based retail specialist ODD, who were appointed early this year as Dobbies’ creative and strategic agency.

 

Nick Sickland, Executive Creative Director of ODD, said: “For the Christmas fan, a festive trip to the garden centre is a quintessential part of the winter calendar. We wanted to help Dobbies own this pilgrimage in a way that felt different and standout in the competitive landscape that is TV Christmas. We're excited to help spread the joy of shopping at Dobbies nationwide.”

 

Mince Pie Dancer: https://www.youtube.com/watch?v=sTFb6oauCh4

Festive Thrills: https://www.youtube.com/watch?v=HtfTzmwHBhs

Decoration Indulgence: https://www.youtube.com/watch?v=fkHRxgCmbw0



Survey of 2,007 nationally representative UK respondents (aged 16+) undertaken in October 2020 by Censuswide.

 

Facebook Twitter LinkedIn Del.icio.us Digg | Comment (0)
Comment
Name:*

Email Address:*

Comment:*