In This Issue
Glee New Product Awards, hosted by GTN - The Winners
Let’s celebrate #FloralFriday tomorrow, Friday 18th September for Greenfingers
Grow your card sales the easy way ...
Garland continues its new product launch policy by adding 54 items for next season
Campingaz® New Gas Barbecue Collection
Smart Garden donates £50,000 to Greenfingers Charity
Are you ready for Glee Gathering? Just one day to go!
Garden centre wins national family business award
Perrywood plan for major re-development at Sudbury
Woodlodge expands flagship Heritage Garden range for 2021
Indian Summer gets sales back to the ‘new normal’
Plant sales set new ‘Autumn’ record
The Greener Gardening Company unveils its 2021 multibuy offering to help retailers drive volume sales
Warm welcome from Zest 4 Leisure to Virtual Glee Gathering
Yorkshire nursery invests £1m in new gardencentre
Heavyweight multimedia campaign takes Peckish bird brand to new heights
Bespoke trade show room built on site at Wildlife World
New food hall opens at Squire’s in Wokingham
Dobbies launches Christmas events programme
Recoup collaborates to lead way in UK recycling certification
World’s largest garden wildlife survey to return in January 2021
DJ Turfcare’s new Autumn Lawn Treatment back in stock
Tension mounts for Glee New Product Awards 2020
Dobbies opens award-winning butcher in Edinburgh store
Never fear, Glee Daily News is here
Get your own copy of GTN Xtra
Steve Harper leaves the Greener Gardening Company
Current registration status confirms the new exhibition dates of spoga+gafa
Positive shift of gardening activity
Houseplant sales bloom in July
Millions of new British gardeners take root as a result of lockdown says HTA survey
September gardening starts with a boom
Ivyline launches new online portal for retail customers
BOPP changes its name to OHAS
Veg keeps growing
Premium Christmas Trees’ trial pallets help to boost sales
Gardenex supports Government ‘bounce-back’ plan
The best of last week's
British Garden Centres make it 58 with acquisition of Thatcham
How lucky we are!
Garden centre and nursery faces uncertain future
New style of gardening just keeps on growing
Garden centre urges public to name and shame fly-tipper
It could take a decade for British nurseries to recover from Covid-19 lockdown
Glee New Product Awards 2019 - The Winners
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
Freshen up your grooming range with Beaphar BIO Shampoo  
Ceva launches innovative new feline pheromone product
ORIJEN launches Small Breed dog food to UK market
Send us your news and great ideas

Contact us with your news.

Email or call the GTN News team on 07973 504214

Millions of new British gardeners take root as a result of lockdown says HTA survey

Britain’s love affair with gardens was confirmed this week as new research conducted by the Horticultural Trades Association (HTA) found that almost three million gardeners sprung up this year as a result of lockdown. A new younger face of gardening has also been identified with nearly half (49%) of the new green fingered fans aged under 45.   


These new shoppers are identified as *‘Convenience Gardening’ and ‘Family Focus’ gardeners who are using their gardens as places to unwind and enjoy with the family and grow their own. 


The HTA Garden Retail Monitor reports that sales of gardening products were up 34%, 17% and 19% in June, July and August respectively in UK garden centres, compared with the same period last year. Customers were spending more as Average Transaction Values  increased by 35%. This was driven by spending on gardening projects and as consumers looked to make their gardens a place to enjoy with the family, in some cases as a ‘holiday at home’. 


The strong performance reflects public confidence in garden centres as a safer place to visit. Consumer tracking by HTA at the start of September found that in relation to Covid-19, three quarters (75%) of people across all age groups were either ‘very confident’ or ‘confident’ in visiting a garden centre.  


With many people working from home, on furlough or home-schooling children, there has been a considerable increase in garden centres sales during the week.  


2020 has also seen a big upsurge in the proportion of people growing plants, trees and flowers as well as growing their own fruit and vegetables. Growth in August was driven by more people gardening and the increased leisure time spent in the garden; sales went up in bedding plants (29%), seeds (59%) and gardening equipment (51%) and garden leisure categories were higher than August 2019. 


HTA chairman James Barnes said: “As a sector, horticulture has reacted quickly to adapt to the COVID-19 crisis. Enormous effort has gone into providing safe retailing environments for customers inspired by lockdown to get into their gardens and HTA members responded very positively to the Safe Trading Guidance we provided.  


“These strong figures suggest the action they took has helped a large proportion of the public to feel garden centres are safer places to visit. However, we know there continues to be challenges in the supply chain as well resulting from COVID lockdown and are working with Government on a horticulture strategy which better recognises the socio-economic and environmental benefits the industry brings." 


*The HTA has refined its Garden Consumer Segmentation to help retailers reach potential customers – available free for HTA members to download now here:  



Facebook Twitter LinkedIn Digg | Comment (0)

Email Address:*