Leading wild bird food manufacturer introduces three new brands to the wild bird industry in its biggest new product launch to date.
Harvest Wildlife Products will unveil three brand-new wild bird food ranges at this September’s major trade events in Birmingham: Glee and PATS.
New brands for Harvest:
- The Little Birdhouse
- RSPB Hungry Birds
- RHS
As the UK’s number one private-label wild bird food manufacturer, Harvest has built its reputation on innovation, trusted partnerships, and a commitment to quality. All products are manufactured in Britain at the company’s dedicated site in rural Lincolnshire, where a unique on-site cleaning process ensures cleaner, more nutritious food that garden birds love.
This year’s launches are designed to appeal to a wide spectrum of consumers, from everyday shoppers to premium buyers, while giving retailers new opportunities to expand and refresh their wild bird food categories.
The Little Birdhouse
Bringing together over 125 years of Harvest expertise, The Little Birdhouse is a well-rounded, great value range of seed mixes, straights and suet products developed for everyday feeding. Perfect for budget-conscious shoppers, the range is carefully crafted using trusted ingredients and processed on-site for improved cleanliness and nutritional value. With mixes tailored to a variety of species, The Little Birdhouse provides simple, reliable and affordable options for attracting more birds into gardens throughout the year.
RSPB Hungry Birds
Developed by industry experts, RSPB Hungry Birds is a new range of high-quality suet treats designed to give garden birds the energy they need all year round. Using carefully selected ingredients to attract a wide range of species, the range features convenient pack sizes with strong shelf appeal. By stocking RSPB Hungry Birds, retailers can offer customers trusted quality products while also supporting the RSPB’s vital conservation work, with a portion of proceeds contributing directly to protecting wildlife and habitats.
RHS
Created in collaboration with the Royal Horticultural Society, this premium range of wild bird food blends and high-energy treats has been specially developed to bring more wildlife into gardens. Each recipe is carefully crafted with high-quality ingredients to attract a wide variety of birds, from robins and songbirds to finches and tits, throughout the seasons. Concepts for the range include specialist and seasonal feeding mixes, alongside gourmet suet options. This collection combines outstanding nutrition with industry expertise. Elegant packaging and premium positioning make it a perfect choice for discerning customers.
Harvest’s leadership in the category is reinforced by its BRCGS AA Food Safety accreditation and Sedex membership, demonstrating rigorous standards for food safety, ethical sourcing, and environmental responsibility.
The company uses responsibly sourced ingredients, offers recyclable packaging wherever possible, and actively reduces its carbon footprint through smarter logistics and transport optimisation. With these credentials, Harvest provides retailers with total confidence in the quality, safety, and sustainability of its products.
Matt Bryant, CEO of Harvest Wildlife Products, said: “We’re proud to bring three exciting new ranges to market this September. From value-driven everyday mixes to premium, conservation-supporting collections, each brand has been designed with both retailers and customers in mind. These launches highlight our commitment to providing the very best for garden birds, while helping our trade partners drive growth through quality, innovation, and trusted brand partnerships.”
Harvest Wildlife Products will be showcasing the new ranges at the NEC Birmingham for Glee (16th to 18th September, stand 12E20) and PATS (28th to 30th September, stand F73). Visitors to both shows will have an exclusive first look at product samples and the opportunity to meet the team of wild bird food experts behind them.
For more information or to book a meeting at the show, visit www.harvestwildlife.com/contact or email sales@harvestwildlife.com
