Stand Out from the Crowd is the theme for this year’s HTA Marketing Forum which takes place on 17 October 2018 at Horticulture House in Oxfordshire.
This one-day event, sponsored by Evergreen Garden Care, is aimed at all those delivering marketing and public relations in the garden industry and provides top tips and expert knowledge to help achieve marketing cut through.
The event brings together speakers from inside and outside the industry covering a range of topics including social media, vlogging, visual merchandising and Facebook advertising. Along with ‘how to’ sessions there will be a number of case studies from across the industry with exemplar businesses sharing the secrets of their success.
Visual merchandiser Sarah Manning will look at key displays and visual merchandising principles, along with top product presentation tips focusing on Christmas and houseplants.
Social media platform algorithm changes are making it increasingly difficult for businesses to gain brand awareness. Which makes it hard to bring in new customers. Simone Bonnett, from The Social Managers, will demonstrate how to engage and activate an audience.
Jo Dales, Marketing Manager from the award-winning Tong Garden Centre near Bradford, provides some insight to the secrets of their success from working with local charities and the community to putting Tong back on the map as a destination garden centre for all the family.
There will be a marketing Q&A by, YouTube creator and Hornby Whitefoot PR Account Manager, Robbie Cumming. He will be answering questions relating to producing content for social media. With over 10 years’ experience on YouTube, he will discuss how to make them engaging and on a tight budget.
David Denny, HTA insights and marketing manager, will be talking through how to use promotions effectively. He will also be explaining the benefits of taking part in National children’s gardening week and National Garden Gift Voucher photography competition.
The HTA Marketing team will demonstrate how to use Facebook advertising effectively. Using the Garden Gifting campaigns as an example they will explore the ways that Facebook is a great way to reach out to new customers.
For more information, updates on speakers and to book your place, click here.