Evergreen Garden Care will unveil marketing campaigns, new POS and new products at Glee next month.
The new stand features a number of different immersive zones aligned with each product area, including lawn care and feeding, to showcase the company’s ongoing commitment to product development.
Designed to illustrate its impressive research and development heritage and unique facilities in Levington, the stand features a modular greenhouse to create a supersized world where visitors can be immersed in the brand and gain a deeper understanding of the products.
As part of the company’s ongoing commitment to sustainability, marketing manager Jane Hartley will give talks throughout the show, highlighting key initiatives like the reduction in the amount of single-use plastics across its packaging.
Visitors will also be able to find out more about the multi-platform consumer marketing plans for 2020, which includes a TV, digital and in-store campaign.
MD Mark Portman says product innovations for 2020 will include Performance Organics and Small & Simple ranges, plus rebranding across growing media.
“Our new products are the result of extensive consumer research, which has identified key drivers for growth within the category, and our unique research and development facilities.
“We have put a high level of investment behind the marketing campaign for next year to support the new product development, which will continue to drive footfall into our retailers and convert consumer interest and awareness into more sales.”
Evergreen Garden Care will be on stand 8E30-F31 in hall 8. Click here for current information.