Young People in Horticulture Association has unveiled the results of its inaugeral Launch Success Challenge, culminating in the official debut of Bountiful Pink — a vibrant new plant variety — at BBC Gardeners’ World Live.

This milestone marks the collective achievement of ten delegates, all under the age of 35 and from diverse horticultural backgrounds, who have spent the past year developing the plant’s journey from concept to consumer.

The challenge began in the Netherlands at Beekenkamp Plants, where the delegates witnessed the early stages of Bountiful Pink’s development and gained insight into the breeding and propagation process. Over the following months, the group engaged in a comprehensive series of masterclasses focused on branding, marketing, cost analysis, retail logistics, and pitching strategy — all designed to mirror the real-world complexities of launching a new horticultural product.

Their efforts will come to fruition this week with Bountiful Pink’s public launch in partnership with British Garden Centres, placing the plant directly into the hands of UK gardeners. The project not only champions innovation and youth engagement in horticulture but also provides a replicable blueprint for industry-backed, skills-based learning initiatives.

You can also find Bountiful Pink at the following in 2025: 

• BBC Gardeners World Live - Hall 17, Stand G300 (British Garden Centres)
• BBC Gardeners World Live - Hot Off The Potting Bench 2025
• British Garden Centres - Across 50 of the BGC Garden Centres
• HTA 2025 Show - Stoneleigh Park
• RHS Hyde Hall - Begonia Trials

YPHA Delegates: Will Pateman, Olivia Blackburn, Clou McEvoy, Leif Mann, Molly Parkin, Beth Anderson, Grace Thornton, Jacob Hatch, Ella Miles 

Made possible with funding from: Peter Moore, British Association of Landscape Industries, Beekenkamp Plants B.V., Westland Horticulture Ltd, Pöppelmann TEKU®, BOA- British Ornamentals Association, The Garden Centre Association 

Working in collaboration with: Michael Perry, Liz Dowling, BBC Gardeners'​ World Events, British Garden Centres, Happy Plants Ltd, Glee Birmingham Show, Jane Lawler, Boyd Douglas-Davies