In This Issue
Sad news - Alistair Lorimer dies
Bunnings UK No. 3 - Hemel Hempstead in pictures
Malus toringo Aros is best in show at New Plant Awards
Adenophora White Blaze wins Visitor Vote Award
Visitors vote for the best retail inspiration ideas
Picture round-up from the HTA National Plant Show
Sales heat up as temperatures soar
Conna gets set for wing-walk in aid of Greenfingers
Bookings up at GCA Plant Area Forum at Ball Colegrave
Steph McGovern to host HTA Garden Futures Conference
Klondyke Group donates to innovative neurological charity
Exclusively Shows deliver top quality visitors
Greenfingers Ambassadors meet at National Plant Show
Horticultural Plant Buyer
Get your own copy of GTN Xtra
GIMA Awards 2017 – last few tickets remaining
Milano Cube breaking the mould for Kelkay
Garden product sales bounce back
Runner beans toppled by cucumbers
Further growth for growing media sales
Sales of Roses more than double in volume
Garden Plants of the Month for 2018 announced
Eden Halls Greenhouses renames as Juliana Group
FlowerTrials: 4 out of 5 exhibitors see rise in visitor numbers
Garden centre helps to train refugees
Plans to build new homes on garden centre site
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
Situations Vacant
Horticultural Plant Buyer
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Milano Cube breaking the mould for Kelkay

Garden consumers tend to be a conservative (with a small C) bunch and sales trends consistently show how traditional design outsells the contemporary in almost every segment. The water feature category has certainly been no exception to this rule and Kelkay report that naturally styled designs like Como Springs and novelty features like Bramble Cottage as consistently in their ‘top sellers’ list.


But, the team at Kelkay have seen the beginning of a style revolution this year which seems to suggest that consumer taste is shifting towards a more contemporary, modern look.

Richard Pyrah, Sales Director explains “We have always had a broad selection of designs in the Easy Fountain range to meet the needs of all types of consumer. But frankly, the modern styled products have never been our most popular sellers. Garden Centre consumers seem to mostly want to style their gardens in a traditional English look. But for the first time this year, we’ve seen some remarkable sales volumes and great repeat business on some of our newly introduced modern designs.”

For the 2017 season Kelkay introduced a series of sixteen new contemporary styled water features with prices ranging from £79.99 to £299.99. The star of the show is the beautifully sleek ‘Milano Cube’, inspired by the perpendicular symmetry of a classical Italian courtyard and built with a polished metal finish and sparkling LEDs.



“For the first time I can remember, a very stylish and modern design fountain has made it into the top 20% of the range” added Richard. “I think this probably represents a real shift in consumer trends and we will be looking carefully at how we develop the entire range and new products for next season in the light of this.”

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