In This Issue
Glee New Product Awards, hosted by GTN - The Winners
Let’s celebrate #FloralFriday tomorrow, Friday 18th September for Greenfingers
Grow your card sales the easy way ...
Garland continues its new product launch policy by adding 54 items for next season
Campingaz® New Gas Barbecue Collection
Smart Garden donates £50,000 to Greenfingers Charity
Are you ready for Glee Gathering? Just one day to go!
Garden centre wins national family business award
Perrywood plan for major re-development at Sudbury
Woodlodge expands flagship Heritage Garden range for 2021
Indian Summer gets sales back to the ‘new normal’
Plant sales set new ‘Autumn’ record
The Greener Gardening Company unveils its 2021 multibuy offering to help retailers drive volume sales
Warm welcome from Zest 4 Leisure to Virtual Glee Gathering
Yorkshire nursery invests £1m in new gardencentre
Heavyweight multimedia campaign takes Peckish bird brand to new heights
Bespoke trade show room built on site at Wildlife World
New food hall opens at Squire’s in Wokingham
Dobbies launches Christmas events programme
Recoup collaborates to lead way in UK recycling certification
World’s largest garden wildlife survey to return in January 2021
DJ Turfcare’s new Autumn Lawn Treatment back in stock
Tension mounts for Glee New Product Awards 2020
Dobbies opens award-winning butcher in Edinburgh store
Never fear, Glee Daily News is here
Get your own copy of GTN Xtra
Steve Harper leaves the Greener Gardening Company
Current registration status confirms the new exhibition dates of spoga+gafa
Positive shift of gardening activity
Houseplant sales bloom in July
Millions of new British gardeners take root as a result of lockdown says HTA survey
September gardening starts with a boom
Ivyline launches new online portal for retail customers
BOPP changes its name to OHAS
Veg keeps growing
Premium Christmas Trees’ trial pallets help to boost sales
Gardenex supports Government ‘bounce-back’ plan
The best of last week's
British Garden Centres make it 58 with acquisition of Thatcham
How lucky we are!
Garden centre and nursery faces uncertain future
New style of gardening just keeps on growing
Garden centre urges public to name and shame fly-tipper
It could take a decade for British nurseries to recover from Covid-19 lockdown
Glee New Product Awards 2019 - The Winners
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
Freshen up your grooming range with Beaphar BIO Shampoo  
Ceva launches innovative new feline pheromone product
ORIJEN launches Small Breed dog food to UK market
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The Greener Gardening Company unveils its 2021 multibuy offering to help retailers drive volume sales

With the growing media category confirmed as one of this year’s star performers, The Greener Gardening Company has unveiled its new multibuy offering for 2021 – tailored to helping retailers leverage the potential of volume-driven promotions.


Multibuy promotions will run across selected products in two of The Greener Gardening Company’s high-profile brands: Richmoor – a garden professional range of compost that comprises recycled green materials and forestry constituents, and its Growise Multipurpose compost, an established, top-performing brand of traditional growing media.


The Greener Gardening Company’s National Sales Manager, Jason Pike, said: “Pent-up demand for gardening post-lockdown generated extraordinary demand for compost, while a new generation of consumers who discovered gardening during the pandemic are now entering the market. When you factor-in that the UK economy is now in recession – promptingconsumers to turn to value-for-money activities such as gardening to fill their time while traditional trips away are deemed too expensive – conditions are ripe for yet another year of unprecedented demand for compost.”


Jason added: “This combination of rising demand for growing media, consumers in a bargain-hunting mindset and gardeners tackling projects that were set back during lockdown when access to compost was limited, creates the perfect opportunity for retailers to drive sales growth with multibuy offers. Our volume-driven promotions on selected Richmoor and Growise brands have been custom-designed with promotional flashed packaging to appeal to consumers who demand the best value for money but will not compromise on quality. It is this mix of exceptional value and assured performance that will powergrowing media sales instore next season – especially now that we have excellent stock availability and significantly reduced lead times.”


The Greener Gardening Company’s 2021 volume-drivers include three products within the Richmoor range, all of which display the ‘4 for £12’ multibuy flash prominently on the front of packaging: Organic Garden Compost (40-litre), recommended for planting out, mulching and improving soil composition; Mulch (40-litre), which naturally suppressesweeds, retains moisture and protects roots during winter, and Garden Soil (25-litre) – the established choice for fillingraised beds, replacing old soil in garden borders and for use in landscaping and for creating new lawns.



In addition, 50-litre bags of Growise Multipurpose Compost will be emblazoned with a ‘3 for £12’ flash, helping to ignitesales of this top-selling, versatile blend that caters for a host of garden activities, including sowing seeds and taking cuttings; filling hanging baskets and containers, as well as for use in beds and borders.


To further enhance the company’s volume-driven offering and help retailers to maximise sales opportunities, The Greener Gardening Company offers a host of innovative and dynamic point of sale materials, custom-made to focus attention on brand offerings throughout the consumer journey – from raising brand awareness in high traffic exterior locations outside stockists’ premises to securing sales at the point of purchase.


Roadside banners displaying powerful brand identity – including a banner for the Growise Multipurpose Compost ‘Buy 3 for £12’ multibuy promotion, will generate interest among both passing and returning consumers, while instore Correx boards for Growise and Richmoor brands will drive footfall by throwing the spotlight on value-driven promotions in growing media sales areas. To maximise merchandising potential, The Greener Gardening Company can supply Wooden Stands to display its branded ranges at their best.


Following phenomenal summer performance, with growing media sales in June up by 41% compared to the same month in 2019, The Greener Gardening Company is pulling out all the stops to replenish retailers’ stock by carrying on with 24-hour production, which has been in place over summer to meet demand, and has now been extended into autumn. In anticipation of any potential future challenges that may arise as a result of the Covid-19 pandemic, the company plans to have all its garden centre stock on the ground ahead of Christmas, ensuring that plentiful supplies are available ahead of the 2021 season with short lead times for delivery.


Find out more

To find out more about The Greener Gardening Company’s leading range, please visit

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