In This Issue
Record Growing Media volumes continue to keep all garden centre sales at all time summer high
Pleydell Smithyman celebrate 25 years working with garden centres
READYBLAZE … Safer, Greener and Ready to Burn
Apta looks to strengthen merchandising team
Traeger – the original wood pellet grill
Global Journey Christmas Face Masks coming soon
The Greener Gardening Company works around the clock to meet exceptional demand for growing media 
August heads for all time record plant sales
Look on The Brightside with WIDDOP and Co.
LOFA and the Garden Centre Association grow together
Ball Colegrave reveals top varieties for 2021
Will commercial drivers drown out green recovery?
Children grow their own chips, thanks to Squire's
On The Road – The WIDDOP Roadshow
Glee New Product Awards entries start pouring in
Garland opens new warehouse as sales increase £1m so far this season
Never fear, Glee Daily News is here
Get your own copy of GTN Xtra
Pots and pot feet figure large in Bestsellers
Covid-19 incidents at Dobbies in Ayr and British Garden Centres at East Durham
August growing media up by 50% already
Feeding garden visitors of the wild variety
The best of last week's
Customers saddened by garden centre closure
Heavy rain dampens sales at garden centres
Cowell’s embraces back-to-school photo opportunity
Face masks from Global Journey are a garden centre bestseller
Introducing Glee Gathering, 15-16 Sept 2020
The UK’s £3.7 billion garden glow up
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
Burston celebrates International Dog Day with owners and pets
Supreme capitalises on well-known names
Situations Vacant
Apta looks to strengthen merchandising team
Four Product Merchandiser vacancies
 

Apta, the leading supplier of quality flowerpots and accessories to the UK garden trade, is looking to strengthen its merchandising team with the recruitment of motivated and ambitious Product Merchandisers...

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Email trevor@pottingshedpress.co.uk or call the GTN News team on 07973 504214


READYBLAZE … Safer, Greener and Ready to Burn
GTN Xtra Promotion

Winter fuel experts Dizmezs Ltd are launching READYBLAZE, a new firewood brand for the UK Garden Centre market. The brand marries superior performance with environmentally friendly features. Every piece of timber in their firewood products is kiln dried to under 20% moisture content level, leading to cleaner, hotter burning and less harmful emissions.

 

Backed by the Dizmezs family history of Sawmilling, the READYBLAZE brand offers premium winter fuels for domestic home and outdoor use that are ready to burn. The brand aims to keep people warm via a consistent quality product, manufactured from sustainably managed raw materials and a process designed to reduce carbon emissions.

 

Dizmezs operate a large 110,000 square metre manufacturing hub in Latvia which has an 18,000 square metre warehouse. The site has modern processing facilities, including a sawmill, a dimension mill and splitting and drying equipment. By using state-of-the-art processes and historic knowledge, the consistency and quality of their products have been refined and perfected since they were established in 1996. 

 

The range consists of kiln dried hardwood split logs, ideal for use on stoves, open fires and chimineas. In addition to Birch logs READYBLAZE also offer more premium options such as Ash, which burn hotter and longer than Birch logs. 

 

Food Grade Logs and Kindling are also available for wood fired cooking; specially prepared to reduce unwanted flavours being added to food. Also available in the range are Round Heat Logs and accessories for the fire such as Wood Wool Firestarters and standard Kindling.

 

The range packaging is well thought out with recyclable consumer packs in the form of plastic bags and cardboard boxes.

 

READYBLAZE Sustainability pledge

READYBLAZE is committed to sustainable sourcing of raw materials and is a member of the PEFC (Promoting Sustainable Forest Management) scheme. For every 1 tree cut down from a sustainable forest, 8 additional trees are planted in its place.

 

READYBLAZE is also a member of the Woodsure ‘Ready to Burn’ initiative to reduce harmful air pollution. All timber is kiln dried to less than 20% moisture levels ensuring cleaner emissions and a higher temperature than timber above 20% moisture levels.

 

Furthermore, the technology in the sawmill enables all the wood waste to be utilised by using the wood waste as the fuel in the boiler plant to produce heat for the kiln drying facilities.

 

Production capacity in Latvia

With 55% of Latvia covered in forest, producing timber products and making efficient yet sustainable processes comes naturally. Furthermore, there is at least 3 times more access to well managed hardwood species in Latvian forests when compared somewhere like the UK. As a result, Dizmezs have access to more product and are therefore able to offer a larger production capacity for UK buyers. In a typical season, Dizmezs process 70,000 cubic metres of roundwood in to wintefuels, lumber and furniture components , shipping this around the world and a significant share to the UK market.

 

Dizmezs owner, Gunars Mitris said “We are proud to offer a firewood brand with solid environmental credentials, harnessing the practices we have been perfecting here in Latvia for many years, in order to make our processes fully sustainable and offer a safer quality product for UK retailers."

 

‘Ready to Burn’ and Ready to supply

The UK government guidance now states that consumers should use ‘Ready to burn’ accredited fuels in order to reduce harmful emissions that you may experience from timber that is above 20% moisture levels. READYBLAZE is a fully accredited ‘Ready to burn’ fuel so is fully set up for years of future trading and won’t be affected by the expected law changes in selling non accredited firewood.

 

Neil Sims, Head of UK Sales commented: “Readyblaze represents an ideal brand partner for garden retailers with a concise product range and a clear sustainability pledge from a company that is doing everything to ensure a greener future and a safer product for consumers to enjoy."

 

With 25 years’ experience of manufacturing and distributing winter fuels behind it, the Readyblaze brand represents the new age of firewood products by offering safer and more efficient firewood solutions from a carbon neutral source with high capacity in order to supply the UK market.

 

If you would like further details on the Readyblaze brand, please contact Neil Sims on 07368 617124 or email neil.sims@dizmezs.lv

 

The READYBLAZE website is now live, where you can browse the range – www.readyblaze.co.uk.

 

 

ABOUT Readyblaze – Readyblaze is a brand owned by Dizmezs Ltd, a Latvian family business founded in 1996. Backed by a family history of Sawmilling, the Readyblaze brand offers premium winter fuels for domestic home and outdoor use, ready to burn. The brand aims to keep people warm via a consistent quality product, manufactured from sustainably managed raw materials and a process designed to reduce carbon emissions. Readyblaze is committed to sustainable sourcing of raw materials and is a member of the PEFC scheme. For every 1 tree cut down from a sustainable forest, 8 additional trees are planted. Readyblaze is also a member of the Woodsure ‘Ready to Burn’ initiative to reduce harmful air pollution. All timber is kiln dried to less than 20% moisture levels ensuring cleaner emissions. For press enquiries please contact Rob Giles, at Stratrg Ltd – E: rob.giles@thestratrg.com M: 07735 618972 or visit www.thestratrg.com.

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