In This Issue
Maximising your potential - masses of marketing input in only one day - Tuesday November 8th
How to build a successful brand without a big marketing budget
The Art of Story Telling
Marketing Strategy and the Marketing Mindset
Using content solutions to increase brand awareness
Top tips to improve customer engagement on Social Media
Hitting above your weight in the PR field
Planning events to drive sales
Garden Relief Day 2017...the No 1 marketing and PR opportunity for the start of the gardening year
Who will be the winners of GTN's first Greatest Marketing Team Awards?
Online vs offline retail in garden centres
How to supercharge your sales with Facebook Advertising
QVC provides opportunities for the gardening industry
Gardening on television – the present and future
Marketing Forum at Whittlebury Hall next door to Silverstone
"Smiles per metre" is a hit - HTA Futures follow up comment from retailers
Half-term week sales could make it a record October
Area Sales Managers
Brand Manager
Sales representative, South East
Nursery Grower Technical Manager
Garden Centre General Manager
Garden Sundries Retail Manager (Berkshire)
Nursery Grower Manager
Get your own copy of GTN Xtra
Top 6 plants sell more than 50% of all sales
HTA relocates to Oxfordshire
Christmas sales are booming this month
Orchid and lighting products in big demand
Growing media sales still doing well
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
GTN's Greatest Awards 2016
Situations Vacant
Area Sales Managers
Salary: Very attractive salary, bonus, company car and benefits
 
Read more»
Brand Manager
 
Read more»
Sales representative, South East
 
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Nursery Grower Technical Manager
Salary: Excellent
 
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Garden Centre General Manager
Salary: Excellent
 
Read more»
Garden Sundries Retail Manager (Berkshire)
Salary: £18,000 - £20,000
 
Read more»
Nursery Grower Manager
Salary: £35,000 - £40,000
 
Read more»
Send us your news and great ideas
Contact us with your news. 

Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700
Maximising your potential - masses of marketing input in only one day - Tuesday November 8th
 

Marketing is of vital importance to any business. But with so many different aspects from market research and advertising to sales promotion, public relations and sales getting the marketing mix right for you can be tricky. The HTA Marketing Forum delivers a huge range of marketing insight and ideas in one action packed day; Tuesday 8th November 2016, Whittlebury Hall next to Silverstone in Northamptonshire.

Come along to the HTA's one-day event aimed at all those involved in marketing and PR across the garden industry. There will be masses of insight, inspiration and top tips in bite sized sessions to ensure you are maximising the potential of your marketing spend.

The Programme includes:

Keynote speaker Mark Palmer, Group Marketing Director for Pret a Manger (and formerly of Burger King and Green & Blacks) looks at the importance of brand and how, at Pret, they focus spending on mproving the instore experience rather than spending on traditional media.

• Marketing consultant Nigel Temple explores the importance of having a Marketing Strategy and the need for a Marketing Mindset.

• In conjunction with Horticulture Week, Creative Solutions, Haymarket’s in-house creative agency will provide inspiration and best practice examples demonstrating the value of digital marketing as part of an overall marketing strategy

• Sally Cornelissen from Burleydam Garden Centre and Alan Down from Cleeve Nursery show how they use innovative events and community activity to reach out to new audiences
Instore – the power of visual merchandising

• Inspiration from outside the industry from ex-Liberty visual merchandiser Maxine Groucutt and trend watcher and green stylist Romeo Sommers will talk about using storytelling to help market your products, especially plants

• Pete Doyle from Social Retail will provide the latest know how on making the most of social media

• Wildfire Agency will demonstrate the effectiveness of advertising on social media in reaching new audiences

• Richard Jackson from QVC will look at online shopping and the way in which they often sell large volumes of product at strange times!

• Matt Young, Executive Producer of Spun Gold (ITV’s Love your Garden) will look at the challenges of getting more gardening on TV

The event will also incorporate the inaugural GTN's Greatest Marketing Awards

Programme

  • 8.30 Registration and refreshments
  • 9.30 Conference starts
  • 12.45 Lunch and networking
  • opportunities
  • 1.35 Afternoon session begins
  • 4.30 Conference close

Book now at hta.org.uk/marketingforum

HTA member rate
£149.00 plus VAT
Non HTA member rate
£199.00 plus VAT

For more information, details about sponsorship
opportunities and to book your place:
Phone: 01189 303132

events@hta.org.uk

hta.org.uk/marketingforum

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