In This Issue
Blue Diamond reports record first half profits of £7.6m
Delivering high sales all year round
Good start to sales in October
Winter colour fills the gaps for plants sales
Nursery spearheads broadband rollout to remote areas
RHS and Scholastic UK announce major new partnership
Evergreen Garden Care launches new UK website
Squire's donates 300 silver birches to local communities
Get down to earth...with Gardening Is Good For You
Perrywood celebrates first birthday in Sudbury
Tong to host half term charity family planting event
Spooky Half Term at Squire’s Garden Centres
Honda launches new range of cordless products plus smaller robotic mower
Get your own copy of GTN Xtra
Christmas knocks garden decoration sales
Add colour – get growing
Good omen for Christmas product sales
Swapping planting for painting! Alan Titchmarsh gets his green fingers into Heart Research UK's anonymous heART project
Calathea: November Houseplant of the Month
The best of last week's
Woodlodge win Choice Marketing Sundries Supplier of the Year Award - UPDATED - More photos added
Wyevale Chairman backs a strong future for independent garden centres
Neudorff signs exclusive distribution agreement with DLF Seeds
Glee’s owners rebrand as Hyve
Garden Centre Photo Tours
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Evergreen Garden Care launches new UK website

 

Evergreen Garden Care, the company behind Miracle-Gro and Roundup, has launched a new UK website as part of the company’s international refresh of its digital platforms.

 

The LovetheGarden website has been built on the same platform as its international counterparts, creating a consistent International website presence which combines both shared and local content.

 

The look of the new website has also been given a sleek and modern refresh and offers improved user experience thanks to its mobile optimised web design.

 

With over 600 of articles, the new website is a hub for any keen gardener or gardening amateur and includes helpful tips and advice on how best to care for your outdoor and indoor space. The new categorisation of articles has helped to aid users by breaking articles into relevant topics, so users can find the help or inspiration they need with ease, whether that be how to look after indoor plants or how to create a small garden.

 

Headed up by Joanna Weston, Group Head of Digital Marketing, the project took six months and has already seen some great results with a 29% reduction in bounce rate year on year.

 

Speaking of the new website, UK Digital Marketing Manager, Frode Hernes said, “As 50% of website traffic comes from mobile users, we really wanted to optimise the mobile website to provide a better experience for users. With the new website, I think we have achieved this, as well as producing a more consistent brand across all the countries we operate in.

 

“We have already received some positive feedback to the changes and are looking forward to developing our digital platform more in the coming months.”

 

Why not take a look for yourself at www.lovethegarden.com 

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