GYO leads the way as Dobbies roll out Elho concept
Elho’s branded store concept has been installed across the Dobbies chain of garden centres.
Dobbies horticultural director says the “significant investment” was already seeing dividends. “Sales of elho products increased by 168% in the first 16 weeks of 2019, compared to 2018,” he added. “And for grow your own in particular, the point of sale supported stands and displays have performed extremely well."
When launching in store, elho delivers a bespoke concept based on the individual garden centre's customer demographics and ranges stocked. Stores also receive strong lifestyle branding
David Nicholson, elho sales manager UK & Ireland, said sales proved customers want to be inspired. “We attract them with beautiful displays and inspire them with lifestyle imagery. Working with Dobbies Garden Centres, we have created a great customer experience from start to finish.”
Elho products are made from sustainable materials in a factory that uses 100% wind-generated energy. Pots are frost resistant and metal components are weather proof, providing modern, flexible and practical products that appeal to a wide range of customers.