In This Issue
Final week of Christmas voting to decide who is The Greatest Christmas Garden Centre team of 2017
Bunnings to test format in smaller Homebase stores
Girl Power takeover for Rising Stars
Snow takes gloss off Christmas
Shark Warrior to get jaws wagging at conference
UK becoming less dependent on Netherlands for plants and flowers
World exclusive new sunflower from T&M breeding
Retail Lab set to return to Glee 2018
Bents helps make Christmas for someone special
Perrywood spreads Christmas cheer across North Essex
Poinsettia back at No 1
Dogs meet Santa at Squire's Garden Centres
Haskins Roundstone gives chocolate to volunteers
Can you recognise the brands from these colours?
Use social media, emails and websites to win customer votes for The Greatest Christmas Team 2017
Circus fun after Christmas at Squire’s
Happy Christmas from all at GTN and Garden Radio
Sales Agents
Get your own copy of GTN Xtra
Christmas up on last year despite the snow
Sewing Bee judge signed up for GCA conference
Mr Fothergill’s appoints Ken Ross as new Territory Manager
Snow shovels sell out
Rolawn ranked 44th in Top 100 Businesses
Smart Garden Products unveil their Christmas presence
Compost sales hit by snowfall
Everything you need to get growing with Plantpak
Amazon patents a 'garden service'
Wanted: exhibitors for Belvoir Castle's first flower show
Spring Fair names Gift of the Year shortlist
The best of last week's
Notcutts Woodbridge to rebuild Santa's grotto after fire
Fire-hit garden centre gets planning permission to rebuild
Christmas sales peaks still to come
Bridge Farm Group submits plans for major new site
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
Fri-Jado sees demand rise for multi deck hot food merchandisers
New grab-and-go cabinet promises big energy savings
Situations Vacant
Sales Agents
Salary: Commission Based
 
Read more»
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Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700


Can you recognise the brands from these colours?

Colour increases brand recognition by 80%, but how many brands can you name from colour alone?

 

• 1 in 3 top global brands use the colour red in their logo

• Black is the most popular colour used by luxury brands

• 80% of consumers recognise Starbucks just from its green colour

• 91% of consumers recognised at least one brand from colour alone

 

Colour has the unique ability to communicate a feeling immediately. Whether that feeling is passion for red, serenity for green, or festivity when combining the two; it is not difficult to see why it is so important to choose the right colours when it comes to creating a brand.

 

Hues of blue are most commonly seen in corporate businesses, and black is incorporated most often in the luxury market. That’s not to say that you can never stray from conventionality. Indeed, Ikea’s surprising contrast of blue and yellow makes the brand extremely memorable. In a survey of 2,648 consumers conducted by Reboot, 67% could recognise the Swedish furniture retailer from a depiction of the iconic colours alone.

 

So, can you recognise the following brands just from their branding palette?

 

 

See how your brand-recognition skills match up to other consumers, answers for the graphic are revealed below:

 

 

ANSWER (followed by % of consumers who correctly identified the brand)

 

  • 1. Ikea       67%
  • 2. Starbucks        80%
  • 3. McDonalds     84%
  • 4. Tiffany & Co   17%
  • 5. Cadbury          31%
  • 6. Harrods 12%
  • 7. Facebook        73%
  • 8. Subway 68%
  • 9. BP         33%
  • 10. Google          91%

 

 

The importance of colour in branding  Research has revealed that a signature colour can increase brand recognition by 80%. Even without seeing their logo, most people could recognise a Starbucks’ drink by its characteristic green straw. According to Reboot’s study, when shown a selection of five made-up company logos 78% could recall the primary colour of the logo, compared to only 43% who were able to remember the name.

 

So how can you go about choosing the right palette for your business?

 

Why not look at what the most successful brands have done with their logos? Reboot analysed the top 100 global brands to see what the most popular branding colours were:

 

34% used the colour black in their logo

30% used the colour blue in their logo

30% used the colour red in their logo

9% used the colour yellow in their logo

7% used the colour green in their logo

6% used the colour grey/silver in their logo

5% used the colour orange in their logo

2% used the colour brown in their logo

 

The study also showed that blue was most commonly used within the tech industry, red was preferred by automotive companies and black was by far the most popular choice for luxury brands.

 

Please find the quiz and full study here

 

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