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Face Masks are back
57 garden centres vie for Christmas Greatness in GTN's Greatest Christmas Awards
Millbrook Garden Centre in South Wales up for sale
Meadow View Stone search for area sales agents
Expanding Pughs seek Plant Department Manager
Fron Goch chooses WinRetail system
Sledges at the ready as weather turns wintry
Natalie runs #themostjumperful fundraiser again
Squire’s launches ‘Sustainability Champions’ programme
Booking now open for GCA Conference
Garden retailers recognised at greeting card awards
British Garden Centres brings cheer to children’s hospices
Panto characters visit garden centre's Christmas displays
New look for Food Hall at Squire’s in Wokingham
Do new business in 15 minutes with Curated Meetings
GTN October 2021 Issue available on-line
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The Real Soil Company appoints new Business Development Manager
Growing Media: continued growth over 2019
Trans-Continental Group appoints new MD
Christmas crosses over to Garden Products
New Head of Supply Chain for Imported Goods at AMES UK
Christmas gets personal again
HTA comments following EFRA committee hearing about tree planting strategy
Veg gifting drives sales
Get paid to test garden centres this Christmas
Coconut feeders on top
The best of last week's
Discount retailer's shelves fully stocked for Christmas
Woodlodge to showcase 700 lines at Harrogate fair
Meet the team helping companies grow, Cultiv8 Marketing
Arboretum named National Retailer of The Year
Elho takes top prize as GIMA Award winners announced
Picture Special of the glitzy GIMA Awards evening
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All the latest news from the world of pet products
Bruce’s scoops customer service award
UK pet boom presents sales opportunities
Interpet brings out new Fit & Wild Aquarium Fish Food
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Interpet brings out new Fit & Wild Aquarium Fish Food

 

Interpet has unveiled a new balanced, nutritious, every day, fishmeal-free food based on the natural diet of most aquarium fish – insects and small crustaceans.

 

The Fit & Wild Aquarium Fish Food range includes flakes and pellets for goldfish and tropical fish and veggie wafers and flakes for bottom feeders and more herbivorous fish.

 

Adrian Exell, Development and Marketing Manager at Interpet, which is part of the Central Garden & Pet company, explains: “Our new Fit & Wild Aquarium Fish Food is a complete range of food, which offers a more natural diet for most freshwater aquarium fish and contains all the high quality, palatable protein that is closer to what they would eat in the wild, including Mealworm meal, Daphnia, Bloodworms and Black Soldier Fly Larvae.

 

“This new range offers aquarium fish keepers the chance to prioritise the health and wellbeing of their aquatic pets and lessen their environmental impact at the same time.

 

“Feeding a more natural, complete food will help bring out the best in their fish. With better diet and nutrition, they will maintain a healthier condition, be stronger, have more vitality and vivid colours, as well as enhanced growth and resistance to illness.

 

“Fit & Wild is free from fishmeal, one of the traditional main ingredients of most aquarium fish foods. Fishmeal is mostly made of small oily fish, unsustainably harvested from the sea.

 

“Millions of tonnes of these fish are taken from the wild annually, which adds to the over-fishing issues that we face as a planet. These forage fish are also fundamentally important for supporting and feeding the marine food web, including animals like dolphins, sharks and whales. Feeding fish an insect-based food is much kinder to the oceans and wider environment.”

 

As Interpet’s Fit & Wild food is an everyday fish food, closer to a fish’s natural diet and a more sustainable option, it should help bricks and mortar and online retailers develop a stronger relationship with their customers too.

 

“Starting people with our high-quality fish food will help stores selling our products foster a long-term, brand-aware, loyal customer, who sees great results and makes return visits. As well as offering this new food as a standalone product, free samples will be included with our Interpet Bioactive Tapsafe, Greenaway and Gold Tapsafe treatments for consumers to try.

 

“Interpet Fit & Wild food is best for fish, as it’s made using the natural diet of most freshwater aquarium fish. It will help ensure they grow well, look their very best, are stronger, livelier and healthier, and are more likely to reach breeding condition.

 

“Feeding fish an insect-based food is best for our oceans too. According to the Food and Agriculture Organisation (FAO), in figures published in 2020, 18 million tonnes of fish were turned into fishmeal and fish oil in 2018, a lot of which were raided from the world’s oceans.”

 

 

Interpet Fit & Wild food comes in various options and package sizes:

  • Fit & Wild Tropical Flake 18g - SSP £3.99
  • Fit & Wild Tropical Flake 45g - SSP £6.99
  • Fit & Wild Tropical Pellet 50g - SSP £5.99
  • Fit & Wild Tropical Pellet 140g - SSP £11.99
  • Fit & Wild Goldfish Flakes 18g - SSP £3.29
  • Fit & Wild Goldfish Flakes 45g - SSP £5.29
  • Fit & Wild Goldfish Pellet 50g - SSP £5.99
  • Fit & Wild Goldfish Pellet 125g - SSP £11.49
  • Fit & Wild Veggie Wafers 40g - SSP £4.99
  • Fit & Wild Veggie Flakes 45g - SSP £6.99

 

Recommended dosage: As much as fish will eat in two-three minutes, two-three times a day. For veggie wafers – as much as fish will eat in two hours.

 

The Fit & Wild range is available for retailers to order now.

 

For further trade information, retailers should contact their Interpet Area Sales Manager or sign-up to Interpet’s new online ordering system: https://trade.interpet.co.uk.

 

To find out more about the new Fit & Wild range, please visit www.interpet.co.uk/Products/Feeding/Fit-Wild or https://youtu.be/yM_CHFxrwMc.

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