Branded Garden Products (BGP), owner of iconic gardening brands Thompson & Morgan and Suttons, has announced the appointment of Mark Burberry as B2B Director to strengthen the company’s retail and export strategy during an exciting period of growth.
In his new role, Burberry will be responsible for overseeing all BGP retail and export operations, with a clear focus on delivering excellence in the supply of seeds and quality plants to garden retailers. He will also be spearheading initiatives to improve the overall proposition to retailers including customer service, store support and campaigns to drive the sales of BGP’s extensive range of gardening products, including fertilisers and other hard goods.
He brings more than 25 years of account management and leadership experience, and a track record for developing profitable business with major UK retailers on behalf of leading brands including Weber-Stephen, Keter and Akzo Nobel.
Burberry commented: “I’m really looking forward to bringing a fresh approach to these iconic brands and helping our retail and export partners realise value when selling to their customers. We will be strengthening our retail team by appointing a mix of area sales managers and merchandisers to ensure that our retail customers receive the best possible service and help drive the sales of seeds, plants, fertilisers and other hard goods.
I look forward to meeting existing customers and potential new stockists over the next few months to explore how we can collaborate to engage our consumers with the simple act of sowing seed.”
BGP CEO Chris Wright added: “Mark’s appointment is a significant step in reinforcing our commitment to our retail and export partners. His leadership will ensure we continue to deliver outstanding service and value, while preparing the business for the next phase of growth.”
The appointment signals BGP’s ongoing commitment to investing in talent, strengthening its supply chain, and supporting partners with outstanding service, quality, and product innovation.
Burberry’s appointment is the first in a series of key retail announcements from BGP.
A host of further team appointments and exciting product range developments are set to be unveiled around the GLEE trade show, 16-18 September, NEC Birmingham. Make sure to visit the BGP stand 9G74 on your way around the show.
