It’s less than three months since Kelkay formally acquired Anchorfast but it’s clear that the teams have been working together for many months. At Glee they unveiled the exciting new WOODSHAW brand of high quality, durable timber garden furniture and decorative structures.
The products, the merchandising and the commercial approach for this significant new opportunity have all been given the unique Kelkay treatment. From January 1st, garden centres will be able to combine their aggregate, paving, water feature and wooden outdoor product orders into one – simplifying the supply chain and deliveries.
New bespoke merchandising and display solutions are promised to help drive category growth and the new WOODSHAW brand has been developed to reflect the hand crafted quality of this British-made product. The range extends to swing seats and arbours, table sets and seating, gazebos, arches and planters.
Group Marketing Director Sarah Winn said: “True to the Kelkay approach, the Woodshaw brand has been crafted to offer the wooden garden product category a sophisticated new look and in turn, retailers and consumer a greater depth of choice. We’re excited about the fantastic early response we’ve received from existing and new customers – so watch this space for further developments.”