In This Issue
Dobbies scoop up Woodcote Green
Great gift book ideas from Baker & Taylor
Westland's £4m offer for Gardman put them at front of a long queue
Houseplants sales 16% up in September says GCA
Delegates learn how to stand out from the crowd
Soaraway growth for water features says Kelkay
Squire's donates 230,000 tulips to local communities
Langlands helps Emma, 14, raise £8k for powerchair
Prague inspires garden centre delegates
GCA Trust sponsored delegates return from ‘inspirational’ IGCA Congress in Czech Republic
Product Merchandiser
Get your own copy of GTN Xtra
Lechuza self-watering planters open up new sales opportunities
Cold enough for gifts at last?
The best of last week's
Westland scoop Gardman Wild Bird Care to gain 90% market share
SOLEX organiser Phil Gibbs leaves LOFA
Get ready for a half-term sales spree, says GTN Bestsellers
Tong Garden Centre doubles toy area ahead of Christmas
Anchorfast gets the Kelkay treatment
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Anchorfast gets the Kelkay treatment

 

It’s less than three months since Kelkay formally acquired Anchorfast but it’s clear that the teams have been working together for many months. At Glee they unveiled the exciting new WOODSHAW brand of high quality, durable timber garden furniture and decorative structures.

 

The products, the merchandising and the commercial approach for this significant new opportunity have all been given the unique Kelkay treatment. From January 1st, garden centres will be able to combine their aggregate, paving, water feature and wooden outdoor product orders into one – simplifying the supply chain and deliveries.

 

New bespoke merchandising and display solutions are promised to help drive category growth and the new WOODSHAW brand has been developed to reflect the hand crafted quality of this British-made product. The range extends to swing seats and arbours, table sets and seating, gazebos, arches and planters.

 

 

Group Marketing Director Sarah Winn said: “True to the Kelkay approach, the Woodshaw brand has been crafted to offer the wooden garden product category a sophisticated new look and in turn, retailers and consumer a greater depth of choice. We’re excited about the fantastic early response we’ve received from existing and new customers – so watch this space for further developments.”

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