In This Issue
The Chelsea effect may help monthly sales figures end on high
Bring the indoors out with the Garden Fireplace from Schiedel Chimney Systems
Haskins celebrates 25 years at Ferndown
Veg plants are cream of the crop
Garden centre burglar helps himself to slice of cake and Fanta
200 reasons to visit Ball Colegrave's Summer Showcase
B&M aims for gardening and Christmas sales growth
1.5 million visited Keukenhof in 8 weeks
Zest 4 Leisure takes P&O Ferrymasters on board for national deliveries
5-star Dobbies win Chelsea Best Trade Stand award
GIMA to launch bespoke consumer trends report
Vernon Kay to host 2019 GIMA Awards
Hillier celebrates 74th consecutive Chelsea gold
Students' Chelsea display done to a tea!
Veg grower scoops twelfth gold on Chelsea return
Tong launches competition to support literacy project
Chelsea 'Help Children Grow' stand wins bronze medal
Final ascent beckons for Team Klondyke climbers
Get your own copy of GTN Xtra
DLF invests to develop lawncare products that will resist climate change
Peak sales for garden products
Peak week for growing media sales
Springwatch starts to help Wild Bird Care
Records broken for veg sales
The best of last week's
Greenfingers garden wins Silver-Gilt - Golds for Taylors Bulbs, Hilliers - See GTN's photos from a star studded Chelsea Press Day
How to grow sales of horticultural products
Hillier celebrates 74th consecutive Chelsea gold medal
Garden Pride – Spring Success!
Garden Centre Tour - Mahoney Garden Centre, Boston, USA
Garden Centre Photo Tour - Forest Lodge
Garden Centre Photo Tour - Notcutts Norwich
Garden Centre Photo Tour - Baytree of Hilgay
Garden Centre Photo Tour - Blue Diamond Bicester Avenue
Garden Centre Photo Tour - Hillier Botley
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
Notcutts Woodbridge reveals plans for restaurant transformation
Commercial Kitchen reveals Innovation Challenge contenders
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DLF invests to develop lawncare products that will resist climate change

DLF Seeds, the company behind the Johnsons Lawn Seed brand, is channelling investment into research designed to meet the challenges posed by climate change.

 

More than 10% of the workforce at DLF Seeds is employed solely in research and development, with the company committing €14million each year to pioneering research projects that will help them to create products that offer outstanding performance even during periods of drought and heavy rainfall.

 

Johnson’s Lawn Seed’s Guy Jenkins said consumers were understandably worried about the effect of weather extremes on gardens. “We are running an extensive research programme that is investigating grass varieties that will tolerate the types of extreme conditions that are expected in future. New products that deliver proven results despite challenging growing conditions hold the key to future growth in lawncare, and give retailers the confidence to dedicate floorspace to this important category.”

 

A Royal Horticultural Society report, Gardening in a Changing Climate, predicted “extreme rainfall events” that may lead to waterlogging and flash flooding, while hot, dry spells are tipped to increase, resulting in water shortages. Milder springs and autumns may extend the growing season – potentially expanding the lawncare sales season for retailers.

 

DLF’s investment in R&D led to this year’s launch of organic triple-action Super Smart Lawn Feed. Significant scientific research went into the product, which uses beneficial bacteria (Azospirillum) to fix nitrogen to roots, soluble mycorrhizae, which can increase the root system by 150 times and seaweed extract for dense green growth.

 

Another notable success story is tetraploid lawn seed, which bosts three times as much energy as ordinary seeds and is faster to germinate and establish, even at temperatures as low as 3C, while offering the benefits of improved colour, better drought-tolerance and deeper rooting, reducing the need for watering and feeding.

 

Many of Johnsons’ top-selling products, including Lawn Thickener Lawn Seed, Luxury Lawn and Shady Place Lawn Seed, contain an innovation called Seedbooster ®. The two-in-one coating of fast and slow-release fertiliser, developed for the professional turf market, offers consumers the benefit of fast germination and establishment, with up to 30% more grass. Another key selling point is a coating unpalatable to birds.

 

Information: johnsonslawnseed.com/product-range.aspx

 

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