In This Issue
Whitehall acquire third centre with purchase of Woodborough
Gardman to move to new purpose-built warehouse in Daventry
Tears for supermarkets as gardeners plant more onions
Garden Re-Leaf Day - just 1 month away
Bestsellers features on The Sun's gardening podcast
Plant suppliers put on a stunning show at Squire’s
Westland set to make a big impact with TV advertising
Plaque unveiling marks historic anniversary of Notcutts
Millbrook looks to the future with succession planning
Make Gardman your one stop shop for Christmas
Notcutts raise over £1,000 for Thrive
Plant Assistant Manager
Plantaria Assistant – Lincoln
Garden Centre Manager
Sales Support Advisor - Amenity (Hampshire)
Amenity Account Manager South (Home Counties)
Plant Buyer (Essex)
Plantarea Department Head Seasonal Plants (Essex)
Get your own copy of GTN Xtra
Scotsdales launches Year of Charity Fundraisers
GIMA invests in trends content for members
Houseplants drive up sales of containers
Rhubarb outsells lettuce seeds – that’s official!
John Innes sows seeds of sales success
Snow slows plant sales in garden centres
Pictures from the Greatest Christmas Gold-winning teams
GROEN-Direkt’s Spring Fair: a promising start of the 2017 gardening season
Bord na Móna UK expands sales and marketing team
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
Work on Groves Nurseries new restaurant set to start
Casual Dining announces record Innovation Challenge entries
Situations Vacant
Plant Assistant Manager
Competitive salary
 
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Plantaria Assistant – Lincoln
Salary to be discussed at the interview
 
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Garden Centre Manager
A Competitive Salary
 
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Sales Support Advisor - Amenity (Hampshire)
Salary: £18,000 - £22,000
 
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Amenity Account Manager South (Home Counties)
Salary: Excellent package
 
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Plant Buyer (Essex)
Salary: Depending on experience
 
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Plantarea Department Head Seasonal Plants (Essex)
Salary: Excellent
 
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Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700


Westland set to make a big impact with TV advertising
Westland is set to make a big impact on TV this spring with a multi-million pound marketing campaign. Its TV advertised products have sold into retailers so well that Westland has upped its advertising spend to over £5m.

The TV campaign will drive consumers’ in-store over spanning April and May, including the key bank holiday weekend.

The highlight of this will be the new Westland SafeLawn TV advert, set to feature CGI animated ‘Lawn Man’ a lawn which has come to life! He puts up with a lot. Kids and pets tearing around, ball games and harsh weather conditions. In the advert he is worn and tired. He longs to be loved. To be brought to life and to be part of the family again. Enter Westland SafeLawn. After just one application, he comes to life, revived and ready to play! LawnMan will show parents and pet owners that they can get a thick, green lawn that’s 100% natural and safe for children and pets.

Also on TV this spring will be Gro-Sure® Easy Containers Compost, as well as Gro- Sure® Smart Lawn Seed and Resolva Liquid Shots.

Keith Nicholson, Marketing Director for Westland said: “We’re looking forward to a great spring. Our new Westland SafeLawn has had an exceptional reception from retailers. We’re putting the investment behind this natural product to both increase market reach and educate on its benefits compared to traditional lawncare. It’s a great advert which will really resonate with young families and pet owners, who we know have safety concerns.

“This year we will again be showing our ‘Be Sure with Gro-Sure®’ TV adverts. These were well received last year and really helped to cement our success with both Gro- Sure® Smart Seed (the UK’s No.1 lawn seed for a second year running) and Gro- Sure® Easy Containers Compost.

 “Our Resolva Liquid Shots TV advert is tried and tested. It has a great conversation rate and always generates big sales hikes, driving consumers in store searching for the Resolva brand at the busiest time of year.”

Watch Westland’s TV adverts on its YouTube channel

https://www.youtube.com/user/gardenhealth

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