The UK’s original natural pet food company, Lily’s Kitchen, is bringing more wags and purrs to the nation’s pets with a fresh new look and even tastier dry cat and dog food recipes.
Launching online (www.lilyskitchen.co.uk) and into pet stores from the end of July, the revamped cat and dog ranges – which have been two years in the planning – feature new look, highly impactful packaging, recipe improvements and a new addition to the dry dog food range: Lily’s Kitchen Salmon Supper with Sweet Potato for dogs.
The packaging change is designed to bring their dry food ranges in line with the iconic look and feel of the brand’s wet food range, which was updated in 2019. Featuring a more contemporary design, pack colours are more vibrant, with colour blocking creating greater standout on shelf. Signposting for pet parents on the front and back of pack has been improved, with Proper Meat and Proper Fish more prominently featured, alongside clear lifestage information (Puppy, Kitten, Adult and Senior). Natural ingredients and their benefits are also shown on back of pack in a new, easy-to-follow format.
Another change is the new food-focused recipe names, such as Shepherd’s Pie, Wild Woodland Walk and Fisherman’s Feast, designed to celebrate mealtimes so the nation’s cats and dogs can enjoy the same delicious-sounding dishes as their pet parents.
Loyal Lily’s Kitchen lovers can rest assured these new recipes feature the same delicious proper meat and vibrant veggies as the recipes their pups and kitties have always enjoyed – but are now even better. For example, the entire dry cat range now includes more fresh meat and fish than before and, as a result, higher taurine levels. And the new dry dog range is designed to be even tastier and is full of vitamin-rich antioxidants for optimum nutrition.
Brand new to the dog menu, and ideal for dogs with intolerances, is Salmon Supper with Sweet Potato, Peas & Dill. Made from nourishing salmon (40%) for gentle digestion, it is high in protein and omega 3 for the best nutrition.
Announcing details of the new ranges, David Milner, CEO of Lily’s Kitchen commented: “We’re extremely excited to unveil our new look and even better tasting dry cat and dry dog food ranges, which our dedicated team has spent the past two years planning.
“At Lily’s Kitchen we have always regularly reviewed our recipes to ensure they are the very best they can possibly be, identifying and introducing new, high-quality ingredients, ensuring greater palatability and above all, focusing on making natural, nutritious and complete recipes that dogs and cats love and enjoy.
“Our office pups and kittens have really enjoyed tasting the new and improved recipes – and have definitely given them the paw of approval!”
All Lily’s Kitchen dog and cat food recipes continue to offer complete nutrition and are packed full of wholesome natural ingredients including proper meat and fish, vegetables, fruits and botanical herbs, with absolutely no nasty meat-meal or artificial ingredients. And now more wags and purrs guaranteed.