In This Issue
Wyevale Garden Centres confirms sale of Old Barn
Amazing British compost from an amazing British company
"The government needs to sit up and take notice of this sector." Alan Titchmarsh tells MP's and peers
Plant sales lead the way, according to GTN Bestsellers
James Ducker takes the reins as the MD of Langlands
Greenfingers Charity says thank you to its FUNdraising Friends
HTA awards Pearson medal to Baroness Fookes
Cross-party MPs and peers urge government to boost backing for UK horticulture
Remember, remember 13th November! Final call for Cultivating Retail
Smart Garden Products strengthens Head Office support
Record autumn for lawn seed sales says Johnsons
New roles and promotions as Tong goes for growth
Nursery invests to further improve customer service
LazyLawn helps foster carer love her garden on ITV show
Helleborus Christmas Carol season starts
Get your own copy of GTN Xtra
Elho appoints new commercial chief
Pot feet sales increase after first cold snap
October growing media sales heading for a record
Top 10 Bestsellers grow ahead of the rest of Christmas
Prime time for Primulas
International buyers’ event offers major opportunity for UK suppliers
Finance for Non-Finance Managers workshop
BIZZ Holland present at IPM Essen 2019
Show Your Colours Award IPM 2019
The best of last week's
Dobbies scoop up Woodcote Green
Westland's £4m offer for Gardman put them at front of a long queue
Delegates learn how to stand out from the crowd
Prague inspires garden centre delegates
Houseplants sales 16% up in September says GCA
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
New kitchen pod means more choice for Squire's Chertsey customers
Send us your news and great ideas

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Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700






Delegates learn how to stand out from the crowd

The HTA Marketing Forum in October gave delegates an insight into the advances in marketing to help them stand out from the crowd.

 

Covering all disciplines, the key takeaways were:

 

Reports of retail death are greatly exaggerated. Despite 69% claiming to shop online to avoid queues, only 3% of Britons say they no longer shop in store and 64% of people still enjoy browsing in store. (Anthony Earl, POPAI UK & Ireland).

 

Digital marketing is the way to keep up to date with marketing trends, but print, if done properly, helps smaller business to compete with the bigger companies. (Graham Thomas, Eight Days A Week Print Solutions).

 

No matter who your consumer is, they will likely care about the environment in some way. Use this to your advantage. (Carol Wright, Hozelock).

 

Visual merchandising works around key visual principles such as symmetry, alternation, utilising height and creating visual focus points. (Sarah Manning, Visual Merchandiser, pictured).

 

The benefits of vlogging include increasing trust, providing added value, standing out from the crowd, showcasing strengths and awareness, maximising visual content and giving your business a voice. (Robbie Cumming, HornbyWhitefoot PR).

 

Boosting posts can be a great way to create more customer engagement and increase brand awareness on a small budget. –(Josie McGhee, HTA).

 

Remember your customers are human and you never know what they may be going through. Don’t always try to upsell and see them as more than just a number. (Annabelle Padwick, Life at No. 27).

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