In This Issue
Bunnings Warehouse store opens in Folkestone
Glee Buyers Power List 2017: the shortlist
Woodstock Chimes – It’s All About the Sound
Will Summer grottos solve the summer dip in sales?
Evergreen Enterprises prepares to launch Spring 2018 Home Decor range
Busy season sees Vitax grow
New products on display across many garden industry sectors on British stands at spoga+gafa
Outback barbecues cook up record SOLEX show success
Decco launches Johnston & Jeff brand Birdcare
Bents, Cowells, Fron Goch and Tong are GCA regional winners in the North
Greenfingers Charity Garden opened by TV gardener Adam Frost at Keech Hospice, Luton
Europe’s First 'Tipping Plank' comes to Sky Trail at Planters
Over fifties are "playing" in the garden
Mediterranean-style garden opens at Notcutts Staines to inspire local gardeners
Fire destroys Pet Shop at garden centre
Get your own copy of GTN Xtra
John Stanley - Developing a new experience in an Amazon World
Garden lighting reaches new highs
Xylella fastidiosa - a threat to the U.K. Horticulture industry
Taylors Maris Peer back to No 1
Calibrachoa MiniFamous® Double PinkTastic wins FleuroStar Award
Summer colour plant sales brightens patios and borders
Wyevale Nurseries say the shrub is back!
Special mix for growing media
spoga gafa 2017: Excellent final home sprint
Distinctively Different Plants!
More pond plants banned from sale by the EU
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
Robert Meaney appointed as Stewarts Abbey Garden Centre’s Catering Manager
Send us your news and great ideas

Contact us with your news. 

Email, or or call the GTN News team on 01733 775700

John Stanley - Developing a new experience in an Amazon World

Early in 2017 fifteen leading garden centre owners from around the world met with John Stanley in Paris, France to develop new ideas to ensure their business prospered in a changing retail world. It was agreed that John would not reveal their thoughts and actions until after the GCA Congress in Chicago on Tuesday 15th August this year where John is the keynote speaker.

Those ideas have now been developed into a workshop or conference presentation for the rest of the industry.

The Programme

The Objectives

  • To introduce new “experience mapping” to leading nursery business to enable them to introduce them into their business prior to the introduction of new retail channels being developed which could erode their business if action did not take place.
  • To analyse trends and convert them into action plans that will encourage more consumers to use independent retail garden channels to purchase their products.
  • Develop a profitable retail model for the future when the existing model will fail to grow sales.

The Presentation

  • Why change is inevitable and why now is the time to change
  • The new consumer we need to attract, what we are missing and why?
  • Experience mapping and how we can use it to grow sales
  • Plants are the “core”, we need to market them to our consumers in different way.
  • The role of online selling for independent garden centres
  • The new look retail outlet, what needs to change and why.
  • Why the future is positive for the independent, developing an action plan to meet the needs of the aspiring consumer.

This presentation has been designed as either a one-hour conference presentation or as a one day workshop.

To plan your presentation or workshop

Contact : John Stanley :

Facebook Twitter LinkedIn Digg | Comment (0)

Email Address:*